Apple confirms cloud gaming services like xCloud and Stadia violate App Store guidelines

theverge | August 06, 2020

Cloud gaming is shaping up to have a big moment on mobile starting next month with the launch of Microsoft’s xCloud service, but iOS users are getting left out. And now we know exactly why: Apple won’t allow those products, because of strict App Store guidelines that make cloud services like xCloud and its competitor, Google Stadia, effectively impossible to operate on the iPhone. We already knew that there was some issue, likely App Store-related, as to why Stadia wasn’t available for Apple devices and why Microsoft’s service would likely face a similar fate. It seemed even more likely that xCloud’s fate on iOS was sealed yesterday when Microsoft cut off iOS testing for its xCloud app well ahead of its September 15th launch date on Android. Nvidia’s GeForce Now service is also similarly Android-only when it comes to phones, even though that platform technically lets you access titles you already own.

Spotlight

Whether you’re transitioning your traditional television business or launching a brand new OTT service, you’ve been affected by the rapid acceleration of the OTT business over the past three years. Though some media companies are seizing opportunities to off-set shrinking Pay-TV revenues at home by taking advantage of the remaining growth areas for Pay-TV, the strategy seems to be one of diminishing returns as OTT continues to flourish and mature into a profitable and sustainable business.


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TECHNOLOGIES

AirConsole and Ludium Lab make cloud gaming more accessible

AirConsole | May 02, 2022

With the global cloud-gaming market expected to reach 349.4 million users by 2025, it is no surprise that cloud-gaming companies are finding innovative ideas to grow within the industry. Ludium Lab and AirConsole are partnering up to increase the accessibility of cloud gaming to a more casual audience of gamers on Smart TVs, TV set top boxes and the web.Sora Stream by Ludium Lab is a cloud-gaming platform that allows users to play casual and hardcore games on TV, web, tablet and smartphones. Through the partnership with AirConsole, Sora Stream users are now seamlessly enabled to mimic traditional console gaming by using their smartphone as a controller. The AirConsole games are built from the ground up with the idea to use smartphones as gamepads. AirConsole's innovative technology offers a stepping stone for users that want to subscribe to a cloud gaming platform while not even owning a game controller. With AirConsole games, Ludium can provide their best in class cloud technology and won't have to ship gamepads to their users for them to start their gaming experience. "We are excited about this new partnership with Ludium and their platform Sora Stream as it will allow our game catalog to be played by new audiences on new devices that were previously too weak to run our games," responsible for the development of new strategic partnerships at the Swiss gaming company. "Not only this agreement will excite end users but also strategic partners in the telecom, Tv hardware space, and other cloud gaming companies as we are increasing the accessibility of cloud gaming by allowing users that don't own gamepads to play on their TVs." -Anthony Cliquot, AirConsole's Chief Operating Officer This integration is perfectly timed to deliver the ultimate gaming experience to Ludium Lab & AirConsole users, enhanced by next-generation devices. AirConsole will bring a rich catalog of over 100 games to the Sora Stream platform, with countless competitive and collaborative local multiplayer games to challenge their friends or family in the living room. The AirConsole experience is already available on the web, Huawei TV, Amazon FireTV, Android TV and selected TV operators worldwide. "For Ludium it is a clear opportunity of offering a new different approach in cloud gaming. We are very proud of this agreement with such an amazing company as AirConsole. They complement our existing offer with a more solid proposal that will be perfect for all kinds of users, especially families and casual gamers that want to play to enjoy, without any restriction of devices or hardware," -David Pavón, Global Sales and Content Director at Ludium Lab. About AirConsole AirConsole is a fast growing Start-Up based in Zurich, Switzerland. Founded by Ex-Googler and serial entrepreneur Andrin von Rechenberg, the company quickly rose to fame by overcoming the previously unsolved challenge of latency when playing games using smartphones as controllers. More than 10,000 developers globally have co-created over 190+ games that have been published on AirConsole, which in return have been consumed by more than 13 million players from 200+ countries. To date, AirConsole's team has raised 7.4 million USD.Instantly accessible on www.airconsole.com. About Ludium Lab Ludium Lab is a Barcelona-based technology startup that emerged from a spin-off from the Polytechnic University of Catalonia in 2012. In this spin-off, a group of researchers began developing a new cloud streaming technology. The team has been working for more than a decade on perfecting interactive streaming to achieve the highest quality, low-cost deployment. Ludium Lab provides services to other companies (B2B), and Sora Stream is its first product designed for consumers.

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APPLICATIONS

GamesPad NFTs To Be Listed on Binance NFT

GamesPad | January 03, 2022

Binance NFT will list GamesPad's newly released and exclusive NFTs on their centralized marketplace. With the launch of GamesPad, a holistic gaming ecosystem, the world of GameFi is transcending into a new era. Its 360-degree approach encompasses all areas of the play-to-earn gaming genre, which proves GamesPad is setting the standard for the next-generation of crypto-gaming startups. Focusing on all things gaming, NFT, and metaverse, the project features a decentralized VC, multichain launchpad, game incubator, NFT aggregator, and marketplace. A vital attribute of a successful crypto-gaming project is the power of its NFTs. GamesPad announced that its exclusive NFT collection will be listed on Binance NFT Marketplace. As Binance NFT is a global platform, the launch of GamesPad NFTs will be available worldwide. GamesPad NFT Collection After a highly successful INO (Initial NFT Offering) where GamesPad sold out its entire NFT collection for $4.5 million on the BullPerks launchpad, the highly anticipated project saw an exciting increase in interest from the GameFi community. The ability for GamePad to list their projects NFTs on Binance is a thrilling opportunity, as the world will be able to have direct access to these exclusive designs. About GamesPad GamesPad is the ultimate gaming, NFT, and metaverse ecosystem that brings together a decentralized VC, multichain launchpad, game incubator, NFT aggregator, and marketplace, approaching every angle of the gaming, NFT, and metaverse sectors. Developed by a highly knowledgeable team of experts, GamesPad will take a dynamic approach to its evolution, expanding and growing alongside the rapidly changing crypto industry, contributing to solidifying the foundation for a new wave of profitable crypto-gaming projects. About Binance NFT Binance NFT is the world's largest and fastest-growing centralized NFT marketplace, selling over 1 million NFTs and partnering with 800+ creators worldwide. It's a platform where users can view and trade a diverse selection of in-game items, virtual land, artwork, and more. Binance NFT Marketplace brings together artists, creators, and crypto enthusiasts on a single platform to create and trade top NFTs. The ease and simplicity at which Binance NFT allows users to access their services to buy and sell NFTs is a revolutionary asset to the crypto community.

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VIRTUALIZATION

Metaverse Platform Metarix Announces Diamond Partnership with Tenset

Metarix | May 21, 2022

Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.The Metarix is a smart contract platform built on its own Layer 2 Blockchain experienced (but not limited to) in its Metaverse. The project is in its early stages of building, currently building its blockchain, followed by metaverse, DEX, NFT marketplace, SDK service, WEB3.0 platform, P2E game, and the other stage 1 production attractions and experiences. The tech industry and financial world are merging into one and it’s happening on the only platform that is sustainable throughout political affiliation, inflation, gender, race, creed, etc.- the blockchain. Throughout the countries of the world, everyone from everywhere is feeling the shakings of uncertainty and instability. Financially speaking, a lot of people are hedging against inflation and even their own local currency for something that is deflationary and has the potential to increase in value over time solely relying on supply and demand to determine market value. It is estimated that only 4% of the world’s population is using cryptocurrency at this moment. Years ago, game developers toyed with the ideas of an open-world concept game, where there was a freedom to roam and interact as the player saw fit. For the first time, there was a bit of freedom in gameplay that attracted millions to that niche of gaming. From RPGs, MMORPGs, GTA’s, etc., the hunger for freedom in the digital world had manifested to a point of creation. That passion for free gameplay, the desire to create beyond the limits of humanity, and the dream of financial freedom and economic stability had a baby- it is called The Metarix. The Metarix is a metaverse built on the foundation of its own Layer 2 Blockchain called the Metarix Chain. The currency of this token and metaverse is MTRX. Diamond Partnership with Tenset Metarix has managed to land a diamond partnership with tenset which is one of the most trusted launchpad platforms. They are launching a presale in partnership with Tenset and few of their products will be launched soon. Metarix is one of the best projects in recent times for being innovative in building a complete decentralized ecosystem for Gaming, NFT's and Metaverse. The Metarix offers a platform that allows other crypto programs, games, NFTs, and decentralized exchanges (DEXs) to run inside or outside its metaverse. But inside, you’ll see islands, properties for sale, houses, beaches, mountains, businesses, attractions, mini-games, concert halls, arcades, shops, NFT marketplace, banks, and software development kits that will be the game development center to help the average joe design his own iteration of the 90’s arcade game he was addicted to, or the teen creating his own viral NFT. Metarix has truly put the power to design and create wealth as the user chooses. Metarix has an NFT marketplace to support the games, music, and NFTs created with the SDKs, as well as a DEX to support the cryptos created via the new games and the games hosted in the Metarix Metaverse. This ecosystem is governed by the MTRX (Metarix Token), which is in Presale starting May 20th. Expect the token launch to happen after all presale events and IEOs. This is a project to keep an eye on. The road map is very ambitious, and the project has a proven development team that can get it done at a high level. Users can connect to the presale page and invest or watch the development unfold before their eyes. Metarix’s website is metarix.network. All inquiries can be made to support@metarix.network. About Metarix METARIX is a decentralized metaverse built on its own layer 2 solution blockchain. Filled with an ecosystem of P2E gaming, functional NFTs, web3 commerce, business endeavors, virtual real estate, concerts, live venues, content creation services & more. The governance METARIX token will be available via PRESALE starting 5/20/2022.

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PRODUCTS

DeHorizon IGO to launch DeVerse Unique Mystery Boxes on Binance NFT Marketplace

DeHorizon IGO | December 23, 2021

With the festive atmosphere around Christmas, DeHorizon is going to launch its IGO (Initial Game Offering) collection on Binance NFT Marketplace. The event revolves around DeVerse Unique Mystery Boxes, awarding players with exclusive in-game NFTs. DeVerse is a team battle game in DeHorizon metaverse prepared to launch on Q1, 2022. EVM-based DeHorizon is a metaverse game ecosystem, where three different style games DeVerse, DeTournament and DeQuidditch are under development. The long-term vision is to create an entertaining and gainful metaverse filled with player-created projects that have embraced GameFi, SocialFi, NFT mechanics. Launching the DeHorizon IGO is a significant step towards that goal since the governance token DEVT (Decentralized Eternal Virtual Traveller) has launched. DeVerse is a specific team battle game that takes place within the broader DeHorizon metaverse. Combined with two other games DeTournament and DeQuidditch created by the developers, this offering will create the pioneering foundation for the future of DeHorizon that includes player-created games. The official website discusses how the play-to-earn mechanics focus on rewarding players for winning battles and a variable reward based on how many rivals were defeated. What Will User Get in the DeHorizon IGO? DeHorizon IGO will be launched on Binance NFT Marketplace on Dec 23 2021, 11:00 AM UTC. The Mystery Boxes will contain random in-game NFTs. The NFTs come in different rarity levels: N (Normal), R (Rare), SR (Super Rare),SSR (Super Super Rare). Getting a Mystery Box means user will have the opportunity to get the internal testing ticket, hero NFTs (known as Numen) or in-game buff items. Each NFT is priced at 199 BUSD. In order to battle other players and start earning, Deverse requires player to have a Numen NFT as well as an in-game ticket. Each Numen has its own characteristics and advantage in the game. There are 5,380 mystery boxes prepared for sale, including 162 mystery boxes reserved for Binance community. Every user can only buy one. Here is the list of the NFTs that can be found in the Mystery Boxes. Internal testing ticket (80): The ticket includes the privilege to try the game in advance, 1 Fiery Feast, 1 Spirit Burning Necklace, 1 (Sweetie Pie*5) and the whitelist for DeVerse in-game currency (DVT) airdrop. Before the game is officially launched, users who get the internal testing ticket can try the game in advance. Ranger (400): A slayer in a battlefield. Specialties: slay, soft control. Alchemist (400): A survivor-type battlemage. Specialties: reduce speed, reduce damage. Warrior (400): A guardian in a battlefield. Specialists: control, reflect damage. Rogue (400): A dasher in a battlefield. Specialists: dash, immune. Adventurer (400): A carry in a battlefield. Specialists: area damage, burst damage. Fiery Feast (400): After using it, all attributes of a Numen will be increased. Spirit Burning Necklace (1000): After using it, a Numen is able to be resurrected immediately. Sweetie pie*5 (1900): After eating it, a Numen's HP can be restored partly. In addition to the NFTs, players can purchase DEVT, which is the governance token of the DeHorizon metaverse. The token is already listed on multiple exchanges such as OKEx, ByBit, Gate_IO and KikitradeHQ. What is DeHorizon? DeHorizon is an ambitious EVM chains based project with its sights set on becoming a next-generation metaverse game ecosystem. A prime focus of the project is allowing interoperability between EVM-compatible chains. The metaverse will be built in two notable versions, 1.0 and 2.0. Version 1.0 is currently being developed and will focus on three games with GameFi and entertaining mechanics. This incarnation of the metaverse will create the foundation and build the community to support Version 2.0. About Binance NFT Marketplace Binance NFT, the official NFT marketplace of Binance, offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans around the world with the best liquidity and minimal fees. Consisting of three product lines: Premium Events, Mystery Box and a Marketplace. Now, Binance aims to build the first and largest GameFi NFT trading platform for gaming projects via IGO (Initial Game Offering) - featuring core in-game assets from top gaming projects.

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Spotlight

Whether you’re transitioning your traditional television business or launching a brand new OTT service, you’ve been affected by the rapid acceleration of the OTT business over the past three years. Though some media companies are seizing opportunities to off-set shrinking Pay-TV revenues at home by taking advantage of the remaining growth areas for Pay-TV, the strategy seems to be one of diminishing returns as OTT continues to flourish and mature into a profitable and sustainable business.

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