SponsorPulse | November 16, 2022
SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes.
"With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless."
Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling.
"Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability,"
-Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata.
SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences."
"Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions."
-Jason Furlano, SVP of commercial, MiQ Canada.
For more information, check out https://www.sponsorpulse.com/audience-network.
SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.
We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com
Turtle Beach Corporation | November 24, 2022
Best-selling gaming headset and accessories maker Turtle Beach Corporation (Nasdaq: HEAR) today announced its Turtle Beach® Fuel Compact VR Charging Station for Meta Quest 2 is now available globally. The Fuel Compact VR Charging Station provides both power and convenient, compact storage for the Meta Quest 2 headset and its controllers ensuring that VR gamers’ devices are fully charged and ready for hours of play. With two 20-hour battery packs for the controllers, VR gamers never miss a beat, while the magnetic charging system keeps the headset and controllers in-place, charged up, and ready for deep and immersive VR gaming. The Fuel Compact VR Charging Station for Meta Quest 2 is available now from www.turtlebeach.com and participating retailers for $79.99 (£69.99/€79.99) MSRP.
2022 has further cemented Turtle Beach as a full portfolio gaming accessories brand. Our brand of best-selling headsets and top-rated controllers and simulation products now reaches into new categories with launch of the Fuel VR charging station, “This year we’ve delivered big achievements supporting our vision for expanding Turtle Beach beyond being the best-selling gaming headset brand. We’ve expanded our award-winning game controller and flight simulation products, and now our new Fuel Compact VR Charging Station for Meta Quest 2 will keep VR gamers’ gear powered-up and ready to use while also being a perfect, organized, space-saving storage solution.”
-Juergen Stark, Chairman and CEO, Turtle Beach Corporation
The complete list of features for Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 includes:
Rechargeable Controller Battery Packs: Dual battery packs deliver 20-hours of battery life per pack and eliminate the need for environmentally harmful disposable batteries.
Simple Magnetic Charging: Slotted battery door covers on the controllers and a USB-C to magnetic pin dongle for the headset make for easy magnetic charging in just 2.5 hours.
Complete, Compact Design: Charge your entire Meta Quest 2 VR setup all at once while taking up minimal space on your desktop or gaming setup thanks to a compact design.
Convenient LED Dashboard: Always know when your Meta Quest 2 is ready to use with clear battery indicators on the charging station, with an amber color indicating charge in progress and green indicating 100% charge.
For more information on the latest Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on TikTok, Twitter, Instagram, Facebook and YouTube.
About Turtle Beach Corporation
Turtle Beach Corporation (the “Company”) (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.
Skyworks Solutions, Inc | December 07, 2022
Skyworks Solutions, Inc. (Nasdaq: SWKS), introduced the industry’s highest efficiency portfolio of Wi-Fi front-end modules (FEMs) addressing the power, performance and thermal requirements of Wi-Fi 6/6E-enabled devices in next-generation enterprise and Internet of Things (IoT) products. Leveraging Skyworks’ lab-to-fab design process and the advanced signal processing capabilities in Broadcom’s family of Wi-Fi 6/6E solutions, the Skyworks ICE™ (Incredible Current & Efficiency) FEMs deliver substantial improvements in processing speed, latency and system-level power efficiency.In addition to enhancing mobile device capabilities, Wi-Fi 6/6E is driving improved connectivity for IoT, private networks and deployments in dense public areas as well as across new products. The Wi-Fi Alliance estimates that Wi-Fi 6/6E will surpass 80% of the total Wi-Fi market by 20251.
Wi-Fi 6/6E devices are typically equipped with multiple radio System-on-Chips (SoCs) driving up to 16 radio frequency streams and FEMs. To dissipate the heat generated by these high-performance Wi-Fi systems often housed in small industrial form factors, manufacturers were previously forced to compromise between performance, the cost of thermal management, size and design aesthetic.
Skyworks ICE FEMs, coupled with Broadcom’s Wi-Fi silicon, enable manufacturers to deliver a dramatic and material reduction in overall power dissipation, reducing product cost and simultaneously contributing to a greener planet, said John O’Neill, vice president of marketing at Skyworks. “These product advancements allow equipment providers to offer more sustainable products, smaller form factors, enhanced reliability and superior performance as compared to any alternative solutions.
Our digital pre-distortion technology coupled with Skyworks’ ICE FEMs has led to unprecedented performance and efficiency gains,” said Manny Patel, senior director of marketing at Broadcom. “This collaboration with Skyworks enables our customers to deliver high-speed connectivity in the cutting-edge end markets that rely on these technologies.
Delivering to consumers award-winning routers that offer great speeds, killer gaming features and effortless connectivity requires using components that readily address the thermal challenges found in today’s industrial designs,” said Tenlong Deng, corporate vice president, general manager of Networking and Wireless Devices Business Unit at ASUS. “Integrating Skyworks ICE FEMs in our designs allows us to bring cutting-edge technologies with optimized performance in a small footprint to best meet the needs of our Wi-Fi customers.
“Skyworks offers flexible products with high performance and low power consumption to meet the latest market trends, We integrated Skyworks ICE front-end modules into our high-performance Wi-Fi 6E routers for improved power efficiency and reduced heat from its electronic components. Working closely with Skyworks allows us to deliver excellent, high-quality products that our customers have come to expect from TP-Link.”
-Pingji Li, general manager of International Product Business Group at TP-Link.
By implementing Skyworks ICE front-end modules in our designs, we are able to reduce power consumption and enable better heat dissipation resulting in a high-end solution that meets the stringent needs of our customers,” said Jaewook Kim, SCM vice president at Humax. “Our long-standing strategic partnership with Skyworks has been invaluable to our ability to provide broadcasting companies and mobile carriers with the high-quality video gateways, set-top boxes and broadband gateways they demand.
For more information on Skyworks’ ICE™ portfolio of products, visit: https://www.skyworksinc.com/en/System-Solutions/ICE. Skyworks will be exhibiting at the Consumer Electronics Show Booth No. 10850, taking place in Las Vegas from Jan. 5-8, 2023.
Skyworks Solutions, Inc. is empowering the wireless networking revolution. Our highly innovative analog and mixed signal semiconductors are connecting people, places and things spanning a number of new and previously unimagined applications within the aerospace, automotive, broadband, cellular infrastructure, connected home, defense, entertainment and gaming, industrial, medical, smartphone, tablet and wearable markets. Skyworks is a global company with engineering, marketing, operations, sales and support facilities located throughout Asia, Europe and North America and is a member of the S&P 500® and Nasdaq-100® market indices (Nasdaq: SWKS). For more information, please visit Skyworks’ website at: www.skyworksinc.com.
SOLUTIONS,MEDIA AND BROADCASTING
BitPath | December 14, 2022
The leading television stations serving the Albuquerque-Santa Fe television market began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes KOAT-TV (ABC), KRQE (CBS and Fox), KWBQ (CW) and KASY-TV (MyNet).
Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning video with brilliant color, sharper images and deeper contrast to create a more life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens.
Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade to date. Features available on NextGen TV will vary by device and station as broadcasters roll out service across the country.
Today’s launch in Albuquerque-Santa Fe follows a decade of development and months of planning and preparation by the local stations. KASY-TV, which is owned by Mission, has converted to ATSC 3.0 transmissions. KASY-TV will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the four television stations.
From Honolulu to Hartford, and from the Great Lakes to the Gulf of Mexico, NextGen TV service is already on the air in more than 50 cities across the country. Albuquerque-Santa viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities currently carrying the service, as well as links to available NextGen TV set models.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
About KRQE - Nexstar
KRQE is a leading stations in the Albuquerque-Santa television market. Both stations are owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation's largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcasting, digital and mobile media platforms. KRQE is affiliated with the CBS network.
About KWBQ and KASY-TV - Mission
KWBQ and KASY-TV are leading Albuquerque-Santa Fe television station owned by Mission Broadcasting, Inc. KWBQ is affiliated with the CW network and KASY-TV is affiliated MyNet. Mission owns 28 full-power broadcast television stations in 26 markets across the country. The company also holds the distinction of being the largest woman-owned television group in the U.S.
About KOAT-TV – Hearst
Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
BitPath is building the nation's first dedicated broadcast data network to provide innovative new services like BitPoint™ and NavPath™ at a fraction of the cost of other systems. Based in Arlington, Virginia, the BitPath network already covers dozens of cities. For more information, visit bitpath.com.