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Digital Turbine and Apptopia Release Their Brand Insights Report

Digital Turbine

Digital Turbine, an independent mobile growth platform, and Apptopia released the 2023 Q1 BRAG (Brand Relative App Growth) Brand Insights Report, a part of ongoing report series. This report provides brand-oriented mobile growth insights for CMOs and UA Marketers.

The report reveals new intelligence based on consumer sentiments for brand mobile apps across five categories; travel, social media, shopping, streaming audio, and streaming video. It empowers UA Managers and CMOs with new insights for mobile growth, which the leading brands undertake. The first BRAG index got released in 2020, and the subsequent reports continued to research the relationship of brand equity with mobile growth. The report analyzed Metrics like Brand Love, Brand Power and Love Compass. Brand Love is the strength of favorable opinions for brands, and Brand Power measures a brand's influence on consumer interest in installing their application. Love Compass scaled the change in user opinion; several users' responses improved or deteriorated in the last 90 days.

The leaders for each metric across the five categories in the report are as follows:

  • Brand Love: Netflix, Amazon, Amazon Music, Life360, and Marriott Bonvoy
  • Brand Power: Prime Video, Amazon Music, Amazon, TripAdvisor and Messenger
  • Love Compass: Paramount+, Fetch, BeReal, TouchTunes, and Marriott Bonvoy

CMO at Digital Turbine, Gregory Wester said, "Not all marketing investments immediately impact mobile growth." He added, "That said, our past BRAG analysis has shown the direct correlation between an increase in brand strength and success in mobile growth. The brands we measured outperformed in terms of Love, Power, and Compass, and are primed for outsized mobile growth. Next quarter, we'll find out who executed against their potential. Equally important, BRAG will reveal who outperformed without coveted brand metrics."

(Source – Cision PR Newswire)

About Digital Turbine

Headquartered in Austin, Texas, Digital Turbine, an advertising services provider, specializes in mobile content and applications, mobile games, mobile value-added services, application management solutions, device management, on-device portals, UI development (web & mobile), mobile payment, mobile commerce, music streaming, and eBooks. It has connected advertisers, content publishers, carriers and OEMs since 2011. It integrates a full ad stack with proprietary technology into different devices through wireless operators and OEMs. As a result, it optimizes advertising and monetization at its optimal limit. In addition, it innovates and influences companies' advertising strategies with valuable insights and data.

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TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

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