MEDIA AND BROADCASTING
The CW Network | November 03, 2022
The CW Network, LLC (“The CW” “The CW Network”) announced that television executive Brad Schwartz has been named President, CW Entertainment, responsible for programming strategy, creative and brand development, and day-to-day operations of The CW Network, America’s fifth national television network. Schwartz will begin his new duties on November 7, 2022, and report to Dennis Miller, President, The CW Network.Schwartz spearheaded the highly-successful award-winning re-brand of the TV Guide Network to Pop TV. As President of the network, Schwartz oversaw both creative and business operations and by instilling nimble, entrepreneurial and opportunistic programming and marketing strategies, the Pop TV team grew audience and revenue for six consecutive years.
Schwartz was responsible for landing Pop TV’s flagship original series, “Schitt’s Creek,” which received four Emmy nominations in 2019, making Pop TV only the second basic cable network in history with a Best Comedy Series Emmy nomination. In 2020, “Schitt’s Creek” won more Emmys than any comedy series in history and between “Schitt’s Creek” and “One Day at a Time,” Pop TV won the third-highest total of Emmys in the industry. In 2020, Pop TV was the fastest growing non-news network in all of television. Most recently, he consulted at The CW on long-term strategy and programming.
I have had the pleasure of working closely with Brad and I have seen his entrepreneurial approach to reinvigorating brands,” said Miller. “He knows how to develop and acquire hits with limited resources, nurture talent, and broaden the appeal of diverse media assets.
Schwartz brings 20 years of experience in media leadership and transformation, having overseen the launch or turnaround of seven different media brands. Prior to Pop TV, he was Senior Vice President of Programming and Operations at Fuse, where he oversaw an award-winning re-brand, delivered the highest ratings in the network’s history and discovered critically acclaimed talent and programming, including the Emmy-nominated “Billy On The Street” with Billy Eichner, Prentice Penny’s Image-Award winning The Hustle, GLAAD-winning Best Reality Series “Big Freedia: Queen of Bounce,” and developed the Emmy and Peabody-winning “Hip Hop Evolution” for Netflix.
I have respected and admired The CW for a long, long time and, quite frankly, I have always dreamed of working there, said Schwartz. I am thrilled to get back together with Dennis and build upon its great foundation. It is an exciting challenge, backed by a fantastic team at Nexstar, and we’re going to have a ton of fun.
Prior to Fuse, Schwartz served as General Manager of a portfolio of eight music and pop culture networks in Canada, including MTV Canada and MuchMusic, where his team produced the Gemini-winning MTV Live, the North American-wide hit “The Hills After Show” (hosted by a young Dan Levy), the highest rated non-sports cable program on television “The MuchMusic Video Awards,” Emmy-nominated and Peabody-winning “Degrassi,” and produced Martin Gero’s first TV show “The L.A. Complex” (which was licensed to The CW). Schwartz also launched and led VEVO in Canada.
Schwartz has been recognized among Broadcasting & Cable’s “Next Wave of Leaders,” The Hollywood Reporter’s “Next Generation,” CableFax’s “Top 100 Power Players,” and Marketing Magazine’s “Thought Leaders.” He was named one of “Canada’s Top 40 Under 40” executives and is a member of the CableFax Hall of Fame.
Schwartz is a graduate of The University of Pennsylvania and began his career working for Lorne Michaels at “Saturday Night Live.”
About The CW Network
The CW Network, LLC is America’s fifth major broadcast network, offering 14 hours of primetime programming, Monday through Sunday. The CW is 75%-owned by Nexstar Media Group, Inc. For more information about the network and its programming, visit www.cwtv.com.
Epoxy.ai | October 12, 2022
Epoxy.ai -- the new innovative leader in Artificial Intelligence (AI) driven sports technology --announced the commercial launch of the gaming market’s first sports media and betting specific insights platform, Audience Cloud™.Epoxy’s Audience Cloud™ is a sports gaming and media analysis solution utilizing purpose-built AI to provide an ongoing view of sports fan behavior. Audience Cloud™ provides gaming operators and sports media entities with critical data to help them understand how their users are engaging with their products over time – as consumers change with seasonality and their fandom evolves.
“The whole idea is to provide our customers with the ability to look holistically at sports fan behavior and use that understanding to better and more efficiently support acquisition, retention and retargeting,”
-Chris Reynolds, Chief Executive Officer of Epoxy.ai.
To do this, you need to look at a broad base of users across a wide variety of variables and that is exactly what our Audience Cloud™ does. By merging key traits across related behaviors of fans such as sports viewing patterns and history, betting behavior and level of fandom, we can then better predict future behavior and also use this data to find “look alike” fans who would have a high propensity to react to specific forms of fan engagement.
Audience cloud continuously ingests various sources of user telemetry, such as betting, viewership history and many other contextual cues. This flow of user actions and context generates a dynamic set of discrete clusters that changes along with the evolving patterns as subject to seasonality and client presentation. Through use of MAIDs, IP addresses and other IDs, Epoxy.ai uses its integrations with data marketplaces and repositories to find those users and glean a wide variety of common attributes shared by each profile.
Recently, Epoxy.ai began the beta commercial launch of its technology within the betPARX sports betting experience (https://epoxy.ai/news/).
Founded in 2021, Epoxy.ai is a sports technology innovation company. Rooted from OneTwoSee – the team that helped create the second screen and sports fan engagement industries with its interactive sports platform – Epoxy.ai is taking fan engagement to the next level. Epoxy.ai’s platform enables the development of new forms of Acquisition, Engagement and Retention across the global sports media and gaming ecosystem. Its mission is to provide B2B solutions that simplify the user experience to increase fan and consumer engagement, providing unique opportunities for differentiation and are adaptable to meet the specific needs of its customers’ businesses.
SponsorPulse | November 16, 2022
SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes.
"With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless."
Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling.
"Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability,"
-Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata.
SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences."
"Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions."
-Jason Furlano, SVP of commercial, MiQ Canada.
For more information, check out https://www.sponsorpulse.com/audience-network.
SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.
We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com
CJ 4DPLEX | September 21, 2022
CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and Cinemark, one of the world's largest and most influential movie theatre companies, announced they have signed an agreement to bring the expanded immersive ScreenX technology to select Cinemark locations in the U.S. Together, they will convert auditoriums in six Cinemark theatres in Texas and California by the end of the year, with plans for a potential expansion.ScreenX is the world's first multi-projection cinema with an immersive 270-degree field of view. ScreenX expands specially selected sequences of a film onto the left and right-side walls of the auditorium, surrounding audiences with extended imagery that naturally fills their peripheral vision and immerses them into the narrative of the film. ScreenX works closely with filmmakers and studios to ensure the highest quality presentation of the film in select key scenes with exclusive story-enhancing imagery produced by CJ 4DPLEX's VFX studio in Korea.
The deal comes at an exciting time for the immersive format, as it is rapidly growing its footprint in the U.S. and abroad. Recent ScreenX films include Marvel Studios' Doctor Strange In the Multiverse of Madness and Thor: Love and Thunder, Warner Bros.' Elvis, Sony's Bullet Train and Paramount's summer blockbuster Top Gun: Maverick.
"Cinemark is a world-class exhibitor with high performing locations all across the U.S. and Latin America We are thrilled to partner with the Cinemark team to bring their moviegoers our Super Premium ScreenX experience, which is uniquely differentiated from what they can stream at home or on a mobile device. "
-Don Savant, CEO, CJ 4DPLEX Americas
Adding ScreenX auditoriums to select theatres builds on Cinemark's commitment to offering our moviegoers a truly immersive, cinematic experience that cannot be replicated at home, said Damian Wardle, Cinemark EVP of Theatre & Technology Operations. "We look forward to expanding our big screens and offering our guests a unique way to see Hollywood's newest content.
It's an exciting time for the company as we continue to supply blockbuster tentpole films and work with filmmakers who are recognizing the format's unique ability to tell their story using ScreenX as their canvas, said Jong Ryul Kim, CEO of CJ 4DPLEX.
ScreenX theatres have grown dramatically since being introduced in 2012. In total, ScreenX is available worldwide in over 380 locations, across 38 countries.
ABOUT CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'ScreenX', '4DX', and '4DX Screen' for consumers to experience films in ways that were never before possible. CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite". CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in Live Events by Fast Company, and the technology has been recognized with Silver at the Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. ScreenX is the world's first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theatre, ScreenX draws you into the story on the main screen and immerses you in a virtual reality like setting with cinema quality resolution. To date, there are over 381 ScreenX auditoriums around the world in 38 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 784 4DX auditoriums around the world, spanning over 69 countries. 4DXScreen is a powerful combination of our super premium immersive theatre technologies of ScreenX and 4DX in one auditorium, creating a never-before-seen experience for cinemagoers. To date, there are 42 4DXScreens installed around the globe.
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark's circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/