Firefly Games Collaborates with Riva Technology and Entertainment to Release a new Mobile Game in a Licensing Agreement with MGA Entertainment

Firefly Games Inc. today announced a collaboration with M.G.A. Entertainment to offer a global L.O.L. Surprise! Room Makeover mobile game this summer on all iOS and Android devices. This partnership was created due to the recently announced multi-brand license agreement between M.G.A. Entertainment and Riva Technology and Entertainment (R.T.E.). Fans of L.O.L. Surprise! will be able to enjoy their favorite toy in a whole new manner with L.O.L. Surprise! Room Makeover.

L.O.L. Surprising! Room Makeover is a distinct combination of Match-3 gameplay with the opportunity to customize various themed rooms, as well as the brand’s famous trademark of unboxing L.O.L. Surprise! Balls and more! The Firefly team is already working on post-launch features and new content to keep existing fans interested.

“Over the years, we have worked on some fantastic Hollywood movie I.P.s, and now we see a chance to diversify and utilize our present capabilities into toy brands,” said Michael Zhang, C.E.O. of Firefly Games. “M.G.A. is a fantastic partner with whom we want to bring value to the brand and the players. It might also be a wonderful opportunity for us to create our metaverse using this I.P.”

“Digital games are an important way for us to build community and guarantee that our fans feel connected to the L.O.L. Surprise! Lifestyle,” says MGA CEO and Founder Isaac Larian.

The company intends to release L.O.L. Surprise! Room Makeover on a global scale on July 1, 2021.

About Firefly Games
Firefly Games, founded in 2015, is a mobile game publisher and developer for the global iOS and Android market. The Firefly team are not only experts in the mobile gaming space, but they have immense experience working with major studios and brands for world-renowned intellectual properties (I.P.) from Skydance Media, Dreamworks Animation, N.B.C. Universal, and now M.G.A. Entertainment on creating the perfect games for beloved I.P.

About M.G.A. Entertainment
M.G.A. Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products, including toys and games, dolls, consumer electronics, home décor, stationery, and sporting goods. The M.G.A. family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Bratz, LaLaLoopsy™, Secret Crush, Tobi™ Robot Smartwatch, Rainbow High™, Poopsie Slime Surprise!™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®.