MEDIA AND BROADCASTING
COMCAST TECHNOLOGY SOLUTIONS | May 04, 2022
Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, announced the launch of its national linear addressable advertising solution for customers and technology partners.
Addressable advertising, which enables households watching the same national TV shows to see different ads that are more relevant and targeted to them, poses challenges for creative management and control. Linear Rights Metadata Management (LRM), a part of the CTSuite, leverages SCTE 224 to provide integrated workflows that enable intelligent ad decisioning for tailored household-level TV advertising.
Used effectively, SCTE 224 is a standard notification interface that can present richer linear metadata in a consistent way to trigger linear addressable ads — alleviating the complexity and inconsistency from manual data entry, from multiple sources, in multiple formats. LRM provides the signaling and advanced metadata communication required for intelligent addressability in ad breaks.
Specifically, LRM ingests and aggregates the metadata of advertising assets, normalizes it into SCTE 224 format, and stores it in the cloud. SCTE 224 data is then distributed to multiple endpoints, ad decision managers, and software adapters. In addition to ad selection, LRM helps implement and enforce advertising rules and restrictions, such as:
Unique ad requirements per MVPD, vMVPD, or content aggregator;
Showing a specific number of ads or limiting the number of spots over a certain duration for a specific product group; and,
Specifying the minimum spacing between ads belonging to a specific product group.
For example, a national beverage ad from one brand can be shown to different household audience segments based on interest. Rules can specify that only four beverage ads can be played over the course of a specific program, or that a beverage ad can only be played in one in every four ad pods.
Through Comcast Advertising, Comcast is the first national TV distributor to implement LRM for this purpose.
"This new industry solution is helping to further drive innovation and scale in addressable advertising by reducing much of the friction that currently exists,We are removing many of the manual processes and variations around metadata that have historically hampered the progress of implementing linear addressable ads. We're confident that LRM can help play a central role in accelerating addressable TV."
-Bart Spriester, Vice President and General Manager of the Content and Streaming Providers Suite for Comcast Technology Solutions.
At Comcast Advertising, we're fully committed to accelerating the growth of addressable TV and making it easier for advertisers to incorporate it into their campaigns," said Larry Allen, Vice President and General Manager, Data and Addressable Enablement, Comcast Advertising, the advertising division of Comcast Cable. "LRM, along with Comcast Technology Solutions' expertise in implementing SCTE 224, will provide operators, programmers, and advertisers with the backend technology needed to seamlessly drive scale and simplify the advertising workflow.
"Delivering TV ads that are more relevant for viewers, at higher premiums, is a common goal shared across the industry, For years, wide-scale addressable TV has been more of an elusive idea than a viable reality. However, recent progress in linear metadata management, back-end automation, and industry-wide collaboration should all serve to accelerate the deployment of addressable TV at scale."
-Marija Masalskis, senior principal analyst for TV, Video and Advertising at Omdia.
Beyond LRM, Comcast Technology Solutions offers the Advertising Suite, which is being used by programmers to support upcoming addressable advertising deployments. The Advertising Suite provides centralized management of creative ad inventory and streamline workflows automatically. It delivers a comprehensive solution for addressable ad management, personalization, ad intelligence and scalability, giving customers the visibility and control needed to optimize ROI on addressable TV campaigns.
About Comcast Technology Solutions
Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly changing media and entertainment technology landscape. We invent technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcast's know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable, real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com.
iClick Interactive Asia Group Limited | June 28, 2022
iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR and interactive 3D avatars to bring a brand new metaverse-based live streaming experience to users. iClick's flagship product, Arohar, for KOL promotion in overseas markets represents a new SaaS paradigm for live streaming.
According to the global consulting firm PricewaterhouseCoopers ("PwC"), the metaverse-related market is estimated to reach USD467.4 billion by 2025. Featuring immersive virtual backgrounds and effects, and the ability to create real-time facial animation avatars through AR technology, Arohar's all-in-one livestreaming solution marks iClick's first step into the metaverse market. Arohar currently enables users to access Meta and other overseas metaverse platforms, and future upgrades will help accelerate the development of the metaverse ecosystem and promote the transformation of the live streaming industry.
Arohar brings exciting new features to livestreaming including 3D avatars with AR facial micro-expression tracking and real-time facial animation and immersive virtual backgrounds through the AI image processing technology. Arohar is able to instantly detect the physical features of the live streamer and generate a clear virtual likeness and background without a green screen. Through these innovations, Arohar delivers a cutting-edge metaverse livestreaming experience that allows users to enjoy eight key features:
Access to high quality virtual backgrounds;
Create real-time animated 3D avatars;
Enhance facial features with beauty and makeup filters;
Use multi-scene switching to ensure smooth and attractive live streaming;
Remote control of live streaming via App or Bluetooth;
Share mobile game streams with friends and fans seamlessly via screen sharing;
Enhance live streams through built-in massive live streaming resources;
Support live streaming to multiple social media platforms such as Facebook Live, YouTube, Twitch, Twitter, Instagram and more.
"We are very excited to announce the overseas launch of Arohar, a breakthrough solution that empowers metaverse livestreaming under our 'SaaS+X' business model. Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands' challenges in the face of rapidly evolving business models and market."
-Frankie Ho, iClick's President of International Business
About iClick Interactive Asia Group Limited
Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit https://ir.i-click.com.
Tencent | December 18, 2021
Tencent Holdings Ltd. (SEHK: 00700) (“Tencent”) has acquired Turtle Rock Studios’ (“Turtle Rock”) parent company, Slamfire, Inc., the companies announced today.
Turtle Rock will become part of Tencent, while retaining its independent operations out of Lake Forest, CA, USA, and its existing team will continue to run all studio operations, led by co-founders Phil Robb and Chris Ashton. The acquisition will have no effect on Back 4 Blood, Turtle Rock’s hit multiplayer action game, which is published by Warner Bros. Games.
We are all looking forward to joining the Tencent family of studios,Tencent’s outstanding partners, global reach, deep knowledge of gaming and unprecedented support will help us create the kinds of ambitious games we dream of, while allowing us to retain our autonomy and independent spirit.”
Steve Goldstein, president and general manager of Turtle Rock Studios.
Juno Capital Partners represented Turtle Rock as M&A and strategic advisor, Creative Artists Agency represented Turtle Rock as its talent agency and Straddling, Yocca, Carlson & Rauth and Kabealo Law acted as legal counsel for Turtle Rock in the transaction.
About Turtle Rock Studios
Turtle Rock Studios, Inc. is an award-winning game developer best known as the creators of Back 4 Blood, Evolve and Left 4 Dead. Turtle Rock Studios is currently supporting its acclaimed co-op shooter, Back 4 Blood, in partnership with Warner Bros. Games.
Tencent uses technology to enrich the lives of internet users. Its communication and social services, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives more convenient. Its targeted advertising service helps advertisers reach out to hundreds of millions of consumers in China. Tencent’s fintech and business services support partners’ business growth and assist their digital upgrade.
Asia Video Industry Association, Create Hong Kong | November 24, 2020
This year's summit was attended by over 1000 delegates globally and featured the industry's first hybrid event with live gatherings in both Hong Kong and Singapore.
HONG KONG, Nov 24, 2020 - (ACN Newswire) - The Asia Video Industry Association (AVIA) held its annual state of the industry event, the Asia Video Summit (the Summit), which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, on 10 to 12 November 2020 with resounding success as over 1000 delegates from the Asian video industry gathered for the Summit. With most sessions live and broadcast from the studio to a backdrop of Hong Kong or Singapore, the Summit was produced to a very high standard and caps what has been a successful series of virtual events and webinars for AVIA.
AVIA was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and Economic Development of the Government of the Hong Kong Special Administrative Region officiated at the Opening Session of the Summit by delivering a speech video-telephonically on the first day of the Summit.
The Summit opened with a macro-economic update from S&P Global Ratings' Managing Director and Chief Economist, Shaun Roache, who remained upbeat about the economy and how the potential of an early vaccine for COVID-19 could bring recovery forward, with less permanent damage. The way people consume goods and services would also change fundamentally and would be the key thing to watch over the next 1 to 2 years. However, it would take time for economic activity to resurrect, "A dimmer switch rather than a flick of the switch", commented Shaun.
This fundamental shift is also seen in consumer viewing habits, as the myriad of ways to access content and the development of technology has also revolutionized how consumers view TV and video today, shared Annette Kunst, Regional MD, Southeast Asia and New Zealand, Nielsen Media, during her session on The Fortunes of Free TV. As more broadcasters embrace change and adapt the models of streaming, the old adage of "Content is King" continues to ring true, as content is what drives people to platforms. With local content being the key connectors to audiences and driving viewership in SEA, collaboration too becomes key between content providers and producers. And in the pay TV world, this collaboration extends to streamers and partners as well. However, the tone of optimism remains across both free and pay TV, with our panel of industry leaders agreeing that both platforms still have a role to play despite an increasingly fragmented and diversified media landscape.
While content remains king, the title for queen is much contested, as our various panelists had differing views. With Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, distribution is the queen, while according to Ivy Wong, CEO of VS Media "the community is the Queen". Herexperience with local creators showed the importance of not only building content but also the community around it. This sentiment was also shared by Agnes Rozario, Director of Content, Astro, on her panel on Content Cravings. Agnes reiterated the need to produce content that is relevant and close to the hearts of their viewers through data mining and analytics, to inform decision making on the content piece and to put consumers first in order to engage them.
Data is also the big focus in the world of Premium Advertising. Mitch Waters, SVP of South-East Asia, Australia and New Zealand, The Trade Desk, shared the need to showcase the true scale of consumption, and to have transparent access to data and information, which requires a lot of trust, collaboration and partnership from both the buy and sell sides, to get to programmatic faster.
However, questions remain about Cross Media Measurement and if it will ever happen. Added Nick Burfitt, MD, Asia, Kantar Media, "Audience measurement is now a team sport", with the issues being both technical and commercial. Anthony Dobson, VP, Media Partners Asia & MD, AMPD Research, commented on his panel, "We have found the holy grail but the goblet is broken, all the innovation and technology is available, it's missing the will and investment to make it happen."
Despite all the innovation, technology and data at hand though, Tom Keaveny, Chief Innovation & Information Officer, beIN Media Group, summed it up best at his closing panel, "It's not old media or new media... it needs to be all media. Great content... will always find its value and the ones who can curate it, treat it, market it and price it the best, will be the ultimate winners."
AVIA would like to thank the Asia Video Summit 2020's Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region for the Community Outreach Programme which provided free passes for local SMEs in the video industry and tertiary students of relevant programmes to participate in the Summit and workshops; Gold Sponsors Baker McKenzie, Brightcove, DOCOMO Digital, Google, Magnite, Nielsen, SpotX, TV5MONDE, Viaccess-Orca, WarnerMedia; Silver Sponsors Alibaba Cloud, AsiaSat, Bounty Media, Digital Ocean, InMobi, InvestHK, INVIDI, Kaltura, MEASAT, MediaKind, Nagra, Netflix, PubMatic, SES, Vuulr, Xandr.
About the Asia Video Industry Association (AVIA)
AVIA is the trade association for the video industry and ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry to support a vibrant industry ecosystem.
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. Website: www.createhk.gov.hk
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