APPLICATIONS

HBAR Foundation and Ubisoft Partner To Support Growth of Gaming on Hedera Network

HBAR Foundation | February 09, 2022

HBAR_Foundation_and
The HBAR Foundation and global video game publisher Ubisoft today announced a partnership focused on the rapidly expanding ecosystem at the intersection of distributed ledger technology and gaming, with an initiative that supports the development, growth and launch of next-generation gaming on the Hedera network. As part of this engagement, Ubisoft will become a member of the Hedera Governing Council, with representatives participating in governance and product direction, as well as leading industry-specific insights. As a council member, Ubisoft will also operate a node on the Hedera network.

In collaboration with the HBAR Foundation, Ubisoft is setting up a Hedera-dedicated track into the Ubisoft Entrepreneurs Lab. The Entrepreneurs Lab supports startups on a global scale, focusing on the future of entertainment. Together through this track, Ubisoft and THF will identify promising projects and startups and provide economic investment, as well as workshops and developer support, to assist in their success.

Through this initiative, Ubisoft and the HBAR Foundation are forming a deep collaborative partnership, which recognizes the value proposition the Hedera network presents for the video games industry, Ubisoft has been a pioneer in its engagement with distributed ledger technology, and the decision to directly engage with THF to enhance the support it provides to entertainment and gaming innovators provides tremendous opportunities for developers, startups and users alike."

Alex Russman, of the HBAR Foundation.
 

At Ubisoft, we believe that the distributed ledger technology holds a key to the future of gaming by opening new opportunities for players to become true stakeholders of our games. The Hedera network offers a promising take on this technology, notably through its scalability, energy efficiency and innovative consensus mechanism. We look forward to exploring with the Hedera ecosystem through our participation in the Governing Council."

Didier Genevois, Blockchain Technical Director at the Ubisoft Strategic Innovation Lab.

Today's news comes alongside the mainnet launch of smart contracts 2.0 on the Hedera network, which with the Hedera Token Service (HTS) integration provides flexibility, low cost fixed fees, scalability and carbon negative transactions, enabling significant benefits for the gaming industry beyond merely NFTs.

The HBAR Foundation fuels growth of the Hedera ecosystem by providing grants and resources for technical assistance, marketing and business development to developers, startups and organizations building on the network. Since open access in 2019, the public network has processed over 2 billion transactions generated by real-world applications.

About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players' lives with original and memorable entertainment experiences. Ubisoft's global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin's Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy's Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy's Rainbow Six®, The Crew®, Tom Clancy's The Division®, and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million.

About the HBAR Foundation
Founded in 2021, the HBAR Foundation fuels the development of the Hedera ecosystem by providing grants and other resources to developers, startups and organizations that seek to launch decentralized applications in DeFi, NFTs, CBDCs, ESGs, gaming and other sectors. In addition to providing funding through a streamlined grant process, the HBAR Foundation acts as an integrated force multiplier through expert support across technical, marketing, business development and other operational functions that are required to scale.

Spotlight

With the rise in SVOD (subscription-video-on-demand) streaming services e.g. Netflix, Amazon, Amazon Prime, the internet has become increasingly important in the way that consumers now watch television. The following infographic examines to what extent the rise of SVOD is killing traditional TV.The infographic also introduces the consumer behaviour, SVOD compared to non-SVOD. It is estimated 87% of SVOD users binge at least once a week vs. 74% of non-SVOD users.


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APPLICATIONS

Bluetooth SIG Announces Auracast™ Broadcast Audio

Bluetooth SIG | June 09, 2022

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, announced a new consumer brand for an upcoming audio broadcasting capability based on Bluetooth technology. This new capability, previously known as Audio Sharing, is now Auracast™ broadcast audio. Auracast™ broadcast audio enables an audio transmitter, such as a smartphone, laptop, television, or public address system to broadcast audio to an unlimited number of nearby Bluetooth audio receivers, including speakers, earbuds, or hearing devices. “The impact of Bluetooth audio has been massive. A simple, wireless audio connection between two Bluetooth devices has helped make our roads safer, our lives more productive, and our relationship with music, podcasts, video streaming, and all types of personal audio more convenient and joyful, The launch of Auracast™ broadcast audio will trigger another massive change in the wireless audio market. The ability to broadcast and share audio using Bluetooth technology will reshape personal audio and enable public venues and spaces to deliver audio experiences that will improve visitor satisfaction and increase accessibility.” -Mark Powell, CEO of the Bluetooth SIG. Bluetooth technology is extending its track record of innovation with the launch of Auracast™ broadcast audio,” said Peter Liu, System Architect, Pixel Ecosystem Products at Google. “We are proud to work with the Bluetooth SIG and are excited to see this capability provide consumers with new, imaginative ways to connect with each other and hear their world. Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way we engage with others and the world around us. We will be able to: Share Our Audio: Auracast™ broadcast audio will let us invite others to share in our audio experience, helping bring us closer together. When using wireless earbuds to listen to a song or movie playing on a smartphone, tablet, or laptop, Auracast™ broadcast audio will allow family or friends to join in and listen using their own Auracast™ enabled Bluetooth earbuds or hearing device. The ability to pair your smartphone to your earbuds or headphones using Bluetooth technology has brought new levels of enjoyment and convenience to personal audio and is now a part of the fabric of our lives,” said Zeng Xuezhong, Senior Vice President and President of Smart Phone Department, Xiaomi Corporation. “The introduction of Auracast™ broadcast audio will enable us to move from personal wireless listening experiences to shared wireless listening experiences, unlocking the full potential of wireless audio and bringing even more value and delight to our customers. Unmute Our World: With Auracast™ broadcast audio, we will be able to fully enjoy televisions in public spaces, unmuting what was once silent and creating a more complete watching experience. Silent televisions in public venues like airports, gymnasiums, restaurants, and waiting rooms will be able to broadcast audio that any visitor with Auracast™ enabled Bluetooth earbuds or hearing aids will be able to hear. Hear Our Best: Auracast™ broadcast audio will allow us to hear our best in the places we go. When visiting a public venue such as a transit center, cinema, conference center, or house of worship, visitors will be able to receive audio broadcasts from the public address system directly into their Auracast™ enabled Bluetooth earbuds or hearing device. Travelers at an airport, for instance, will be able to receive essential flight announcements such as gate changes, boarding schedules, and other travel information directly to their personal audio device. When used in this manner, Auracast™ broadcast audio will function as the next-generation assistive listening system (ALS) technology. While current assistive listening systems, such as inductive loops, have been providing great benefit to people with hearing loss, they suffer from a number of challenges that have limited their deployment, including poor quality, high cost, and lack of privacy,” said Nick Hunn, CTO of WiFore. “Auracast™ broadcast audio is well positioned to become an advanced, new assistive listening system that will be significantly easier and lower cost to deploy while offering higher audio quality and greater privacy, improving audio accessibility and promoting better living through better hearing. “Hearing and understanding speech in various environments can be a daily struggle for people with any degree of hearing loss,” says Barbara Kelley, executive director of the Hearing Loss Association of America. “Audio quality innovations can benefit everyone, while also improving communication access to those with hearing loss. Having choices in technology to meet the varying needs of people with hearing loss is critical. The advent of technologies like Auracast™ broadcast audio has the potential to give people who wear hearing aids and cochlear implants an important new option for hearing access in their everyday lives.” Auracast™ broadcast audio is set to transform the way the world engages with wireless audio, enabling innovative new user experiences while delivering the next generation of assistive listening technology across a wide range of public venues,” says Andrew Zignani, Research Director at ABI Research. “ABI Research expects the wireless and assistive listening industries to rapidly embrace LE Audio and Auracast™ technology, enabling more and more people to share their audio experiences with others, tune in to public broadcasts, and provide people with hearing loss an easy to use, standardized, interoperable, and consistent assistive listening experience. Availability and More Information The Bluetooth specifications that define Auracast™ broadcast audio are part of the Bluetooth LE Audio specification suite and are expected to be released within the next few months. Audio product developers and venue operators can learn more about Auracast™ broadcast audio at www.bluetooth.com/auracast. For media kits, please visit: www.bluetooth.com/media/auracast. About the Bluetooth SIG Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 38,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology. About Bluetooth® Technology With 5 billion products shipping each year, Bluetooth technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth technology — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks.

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TECHNOLOGIES

Kontron Announces the Opening of Its New In-Flight Entertainment and Connectivity Product Service Center in Europe

Kontron | June 17, 2022

Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), and Inflight Entertainment and Connectivity (IFE&C) solutions, announced its latest IFE&C product service center has officially been opened. The Part 145 certified European Repair Centre, located in Ismaning, Germany, at the Kontron Europe headquarters, will offer repair, modifications and updates for Kontron’s In-Flight Entertainment range of avionics products within its dedicated 100 m² repair area. Initially, repair support will be offered on the range of Kontron Server products, Wireless Access Points (CWAPs) and Removable SSD; additional IFEC products, including the MODMAN product family, will be supported over time. “It became increasingly obvious with our global business that having multiple certified repair centers across the globe, would allow our customers to choose how to manage their own programs. This new European facility is the first step in this process and we will make further announcements regarding additional regional repair centers in due course. When service is requested it’s important that downtime is reduced to the absolute minimum and that fast turnaround times with traceability and quality are available. I’m very excited that this new facility is fully operational and ready to help our customers.” -Jon Moseley, Kontron’s VP Business Development The facility with dedicated trained and certified support staff will be a critical part of the support Kontron plans for its IFE&C business. Under the management of Christian Tanner, a 14-year Kontron veteran, the repair facility demonstrates Kontron’s commitment to the IFE&C business and the European region. Kontron is a global leader in IoT/Embedded Computing Technology (ECT). As part of the S&T technology group, Kontron offers individual solutions in the areas of Internet of Things (IoT) and Industry 4.0 through a combined portfolio of hardware, software and services. With its standard and customized products based on highly reliable state-of-the-art technologies, Kontron provides secure and innovative applications for a wide variety of industries. As a result, customers benefit from accelerated time-to-market, lower total cost of ownership, extended product lifecycles and the best fully integrated applications. For more information, please visit: www.kontron.com All rights reserved. Kontron is a trademark or registered trademark of Kontron Europe GmbH. All other brand or product names are trademarks or registered trademarks or copyrights by their respective owners and are recognized. All data is for information purposes only and not guaranteed for legal purposes. Subject to change without notice. Information in this press release has been carefully checked and is believed to be accurate; however, no responsibility is assumed for inaccuracies.

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TECHNOLOGIES

Pixelworks Powers ROG Phone 6 Series to New Benchmark for Mobile Gaming Experience

Pixelworks, Inc | July 07, 2022

Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions announced the recently launched ASUS ROG Phone 6 series integrates the Company's visual processing solutions, including industry-leading HDR technology, professional color calibration, DC Dimming and other advanced features. In addition to providing an authentic visual experience with great eye-comfort for all ASUS users, the ROG Phone 6 model sold in China will be offered in collaboration with Tencent Games, a division of Tencent, producing uniquely vibrant colors with greater contrast and even more visual details for Tencent gaming contents. The ROG Phone 6 series smartphone is built on the latest Snapdragon® 8+ Gen 1 mobile platform from Qualcomm Technologies, Inc. and powered by Pixelworks' advanced visual processing technology, which together contribute powerful SoC performance and outstanding display capability. The ROG Phone 6 series smartphone features a 6.78-inch AMOLED screen with resolution of 2448x1080 pixels and supports refresh rates of up to 165 Hz. The combination of excellent performance and high refresh rate display establishes a new benchmark for the ultimate mobile gaming experience. Pixelworks empowers the ROG Phone 6 series to achieve significantly improved visual performance through the following supported display attributes: Industry-leading HDR: Pixelworks' precision HDR tone mapping provides unprecedented contrast and color depth with up to 1 billion hues and access to more HDR content with certification from top content providers, including Amazon, Netflix and YouTube. The smartphone also includes full support of HDR 10+ technology, which optimizes each frame of HDR video content to unveil more details in very dark or bright scenes. Absolute Color Accuracy: Every ROG Phone 6 series smartphone is factory-tuned with patented display calibration technology by Pixelworks, resulting in an average delta-E of less than 1 (lower is better) across the full range from 100 nits to the display panel's maximum brightness, meaning that no deviations from perfect color accuracy can be detected by the human eye. True Flesh Tones: A calibrated flesh tone solution ensures accuracy in all display modes to convey true-to-life skin tones for all content involving real people, whether in photos, videos captured on the phone or popular movies streamed from an App. Color Shift Correction: As part of the display tuning process, this new feature ensures color accuracy across the entire screen by correcting for color shift artifacts that can occur on display panels at low brightness. DC Dimming:Pixelworks' innovative DC Dimming solution dynamically adjusts the display's current to reduce the screen flickering associated with conventional Pulse Width Modulation (PWM) dimming, which ensures extraordinary clarity and greatly improves eye comfort. To further elevate users' visual experience while mobile gaming, Pixelworks also provides Color Enrich mode to optimize both gaming and HDR 10+ video content on the ROG Phone 6 series. When the Color Enrich mode is on, users can enjoy a more vivid display of characters and game scenes, leading to a more enhanced gaming experience. We are pleased to continue our cooperation with Pixelworks on ROG Phone 6 series smartphones, commented Bryan Chang, General Manager, Smartphone Business Unit at ASUS. Ultra-clear picture quality, accurate color accuracy, and great eye comfort are fundamental elements for an immersive gaming experience. That's why we strive to provide users with high-performance smartphones to increase their competency in the game world. We believe that the ROG Phone 6 series will prove to justify the long wait of ROG fans with its captivating gaming performance. "Congratulations on the launch of ASUS ROG Phone 6 Series! From a competitive mobile platform to high fresh rate display of up to 165 Hz and premium visual processing, the key features of this smartphone are sure to prove that they were worth the wait for avid gamers, It has been a pleasure to team up again with ASUS on the latest ROG Phone 6 series. Together, we will continue to work to further enhance the display capability of ROG phones and deliver a more visually splendid game world for consumers." -Leo Shen, Sr. VP, GM of Mobile BU, Pixelworks. Availability ASUS announced and officially launched the ROG Phone 6 series on July 5, 2022 to the global markets, and the smartphone is expected to be commercially available beginning in July 2022. About ROG Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world's best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com. About Pixelworks Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. For more information, please visit the company's web site at www.pixelworks.com.

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PRODUCTS

Superb Design, Impeccable Experience - Toshiba TV X8900

Toshiba | June 29, 2022

Redefining design and remolding experience, Toshiba TV's X8900 OLED television is deliciously subtle in outlook and unapologetically ambitious from within – a classic specimen of Toshiba TV's master-tier TV craftsmanship that resulted, for April and May alone, in a 24% quarterly increase in the television's sales.With one of the most customer-friendly television OS (operating system) in the market—VIDAA, the X8900 categorically transforms the relationship between the viewer and the TV. Integrating voice control and universal platform search that are easy to use into the immersive confines of a screen, VIDAA knows by heart what your favorite contents are and how to bring them to you. In making wide arrays of content exponentially easier to access, VIDAA also simplifies your interaction with your TV and diversifies the whole experience. As streaming and gaming starts to become indispensable for big-screen experience, the X8900 is equally uncompromising in bringing top-notch experience when it comes to speed and steadiness. Equipped with one of Toshiba TV's signature connection features, the Dual Band, the X8900's built-in compatibility with both 2.4G and 5GHz bandwidths is what cuts out the nonsense, secures the connection, and jumps you the queue directly to smooth, lag-less leisure. And knowing that one size rarely fits it all, the X8900 also comes with an insanely practical, easy-to-use screen-sharing feature. Whether it's mobile gaming or event live-streaming, just connect, lay back, and project your favorite content on exactly the device of your choice. Further complementing its hardcore technology features is Toshiba TV's trademark masterclass minimalist design. At mere millimeters' thin, the X8900's sleek, slim, and stylish exterior, embodied in a single sheet as screen, reclaims back for you a space defined by well-balanced tidiness and pure aesthetic delight. Melting the metallic tone of state-of-the-art technology into an unforgettable experience that flows, Toshiba TV's X8900 OLED television is flawlessly tuned to cater the most nuanced of your desires and demands, a spectacular portal that leads to an immaculate synthesis of design and technology, simplicity and sophistication – a monument of the brand's unceasing dedication to unrivaled brilliance. To find out more about the X8900 series or the brand's latest products that deliver the most brilliant cinematic experiences, stay tuned to Toshiba TV on social media: Facebook, Instagram, Twitter, YouTube.

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Spotlight

With the rise in SVOD (subscription-video-on-demand) streaming services e.g. Netflix, Amazon, Amazon Prime, the internet has become increasingly important in the way that consumers now watch television. The following infographic examines to what extent the rise of SVOD is killing traditional TV.The infographic also introduces the consumer behaviour, SVOD compared to non-SVOD. It is estimated 87% of SVOD users binge at least once a week vs. 74% of non-SVOD users.

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