HP’s Upcoming Reverb G2 Is Taking On Both Gaming & Enterprise Industries

HP | May 29, 2020

Having started as one of the original manufacturers for Microsoft’s Windows Mixed Reality system, HP has been one of the few to actually continue reiterating. Last year saw the HP Reverb arrive, keenly focused towards enterprise use. For 2020, HP has officially announced the Reverb G2 which is going back to those consumer roots. The HP Reverb G2 was teased back in March, with the tech giant also collaborating with Valve as well as Microsoft on the new head-mounted display (HMD). The benefit of which can be seen in the G2’s design and software compatibility. For example, the back of the head strap looks very much like Valve Index’s – which is very comfortable – plus the speakers also sit away from the ear by 10mm. Which makes them comfortable, easy to use when setting up and spatial audio ready. So they’ll support MSFT spatial audio alongside HP Labs’ new spatial audio format.

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BUSINESS

Music and Entertainment Data/Analytics Company P-MRC Data Changes Name to Luminate, Reflecting Its Role In Entertainment's Data Economy

Luminate | March 17, 2022

the company formerly known as P-MRC Data, whose brands have been synonymous with signaling music trends as well as accurate and transparent entertainment industry data for decades, is now called Luminate. The entertainment industry can still expect the same objective, robust dataset comprising music sales, consumption, and consumer engagement, as well as extensive production metadata on the TV and film industry, as before. Going forward, Luminate will continue to create or incorporate even more fully validated data sources, enabling customers with a wider range of tools that support their most crucial decisions. Luminate, which powers Billboard's industry definitive music charts, counts virtually every top-tier entertainment company as a client. "We re-conceived this brand as the industry's central and most trusted source for all of entertainment's verified strategic and operational data. The name represents our mission to bring clarity and insight to a complex and evolving industry, Over the past few months, we have begun to incorporate our tent-pole products, MRC Data and Variety Business Intelligence, into the most comprehensive entertainment analytics offering, which will eventually span across all major media categories, while comprehensively managing the rights of our ecosystem data partners and contributors." -Rob Jonas, CEO of Luminate. Luminate recently launched Global Hits, which tracks top performing songs across forty-eight countries and offers comparison and analysis across regions. The company is also scheduled to release a unified, cross-industry analytics platform later this year. Though the music industry has been dependent on the Billboard charts since the late fifties, the recent advancements in technology and data science have ushered a new data-driven era for all of entertainment. Luminate sits at the center of this new data-centric ecosystem. About Luminate Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources. With more than 30 years of history, this new company not only powers the Billboard Charts, but also informs the entire entertainment industry. Luminate brings together MRC Data, Variety Business Intelligence, Music Connect, BDS Radio and SoundScan to create the most comprehensive source of independent, objective, and foundational entertainment data. The company operates independently and is owned through a joint venture between Penske Media Corporation and MRC. For more information visit: luminatedata.xyz

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MEDIA AND BROADCASTING

COMCAST TECHNOLOGY SOLUTIONS RELEASES SOLUTION TO FURTHER SIMPLIFY DYNAMIC LINEAR ADDRESSABLE AD INSERTION

COMCAST TECHNOLOGY SOLUTIONS | May 04, 2022

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, announced the launch of its national linear addressable advertising solution for customers and technology partners. Addressable advertising, which enables households watching the same national TV shows to see different ads that are more relevant and targeted to them, poses challenges for creative management and control. Linear Rights Metadata Management (LRM), a part of the CTSuite, leverages SCTE 224 to provide integrated workflows that enable intelligent ad decisioning for tailored household-level TV advertising. Used effectively, SCTE 224 is a standard notification interface that can present richer linear metadata in a consistent way to trigger linear addressable ads — alleviating the complexity and inconsistency from manual data entry, from multiple sources, in multiple formats. LRM provides the signaling and advanced metadata communication required for intelligent addressability in ad breaks. Specifically, LRM ingests and aggregates the metadata of advertising assets, normalizes it into SCTE 224 format, and stores it in the cloud. SCTE 224 data is then distributed to multiple endpoints, ad decision managers, and software adapters. In addition to ad selection, LRM helps implement and enforce advertising rules and restrictions, such as: Unique ad requirements per MVPD, vMVPD, or content aggregator; Showing a specific number of ads or limiting the number of spots over a certain duration for a specific product group; and, Specifying the minimum spacing between ads belonging to a specific product group. For example, a national beverage ad from one brand can be shown to different household audience segments based on interest. Rules can specify that only four beverage ads can be played over the course of a specific program, or that a beverage ad can only be played in one in every four ad pods. Through Comcast Advertising, Comcast is the first national TV distributor to implement LRM for this purpose. "This new industry solution is helping to further drive innovation and scale in addressable advertising by reducing much of the friction that currently exists,We are removing many of the manual processes and variations around metadata that have historically hampered the progress of implementing linear addressable ads. We're confident that LRM can help play a central role in accelerating addressable TV." -Bart Spriester, Vice President and General Manager of the Content and Streaming Providers Suite for Comcast Technology Solutions. At Comcast Advertising, we're fully committed to accelerating the growth of addressable TV and making it easier for advertisers to incorporate it into their campaigns," said Larry Allen, Vice President and General Manager, Data and Addressable Enablement, Comcast Advertising, the advertising division of Comcast Cable. "LRM, along with Comcast Technology Solutions' expertise in implementing SCTE 224, will provide operators, programmers, and advertisers with the backend technology needed to seamlessly drive scale and simplify the advertising workflow. "Delivering TV ads that are more relevant for viewers, at higher premiums, is a common goal shared across the industry, For years, wide-scale addressable TV has been more of an elusive idea than a viable reality. However, recent progress in linear metadata management, back-end automation, and industry-wide collaboration should all serve to accelerate the deployment of addressable TV at scale." -Marija Masalskis, senior principal analyst for TV, Video and Advertising at Omdia. Beyond LRM, Comcast Technology Solutions offers the Advertising Suite, which is being used by programmers to support upcoming addressable advertising deployments. The Advertising Suite provides centralized management of creative ad inventory and streamline workflows automatically. It delivers a comprehensive solution for addressable ad management, personalization, ad intelligence and scalability, giving customers the visibility and control needed to optimize ROI on addressable TV campaigns. About Comcast Technology Solutions Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly changing media and entertainment technology landscape. We invent technology that solves industry challenges, reimagines what is possible, and transforms businesses for an ever-changing world. Built on Comcast's know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable, real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com.

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BUSINESS

Globe backs KROMA, new Filipino 'Tradigital' entertainment for global audiences

KROMA | April 11, 2022

Leading Philippine digital solutions platform Globe Telecom is investing into the creative economy, backing a new "TraDigital" company to promote Filipino talent in the global arena. The new company, KROMA Entertainment, launched on April 6 and introduced a suite of brands that cover the entertainment spectrum, from film production and music to events and talent management.KROMA, backed by the 917Ventures Retirement Fund, promises to revolutionize Philippine entertainment just as the world comes out of a pandemic that severely affected the creative industries. It brings together passionate content and experienced creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. It offers entertainment for all across screens and formats, be it high-quality films, series, TV shows, music, digital content, or events. The company is a culmination of Globe's years of groundwork in the entertainment space to enhance inclusivity, fairness and equality in this particular sector. "We are excited to share KROMA and its treasure trove of creative and innovative content, featuring the country's best creators, and talents. We are determined to forge a new path for the entertainment industry," -Ian Monsod, CEO of Kroma Entertainment, Inc. Our vision is to become the leading TraDigital entertainment player in the Philippines in line with our goal of entertainment for all, he said. KROMA's launch marks the Globe Group's full-scale investment into entertainment, an expansion of its earlier venture into the industry with what was then called Globe Entertainment (GENT). KROMA's brands offer a new entertainment experience, envisioning a more engaging and exciting form of digital entertainment for its clients and audiences. LIVE MNL, a rebrand of Globe Live, still works on events and activations on ground, online and in hybrid. They are keeping the same standards that have made them a keepsake in the industry after successfully bringing to life events such as It's A Girl Thing, ETO NA! Musikal nAPO! and the first-ever Korean virtual fan meet back in 2020. Likewise rebranded, Globe Studios has spun off its businesses: ANIMA continues to produce award-winning and critically-acclaimed films, series and podcasts, while SECRET MENU, a full-service production house, creates branded content and television commercials. KROMA likewise takes charge of music label PARADISE RISING, in partnership with international label 88Rising, to champion Filipino talent on the global stage. KROMA's video-on-demand platform UPSTREAM has been home to the latest films, including Hollywood blockbusters, series and events for Filipinos everywhere. NYMA focuses on pushing talent growth across the company's network of partners and clients. PIE, a partnership with leading Philippine broadcast company ABS-CBN and BEAM digital television network and supported by 917Ventures, is a multi-platform, real-time, interactive entertainment channel. It provides memorable and rewarding experiences, prizes and connections for and with Filipinos. Rounding up the KROMA roster are Wonder, a pop culture and style platform, and FreebieMNL, the destination for the latest news and deals on food and lifestyle. Globe's foray into the field of entertainment seeks to strengthen the Filipino entertainment industry and provide opportunities for more talents to express themselves in the creative field. This expansion is part of its commitment to support the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which underscores the role of infrastructure and innovation as crucial drivers of economic growth and development.

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PRODUCTS

AVerMedia Launches 4K Webcam PW515, Designed to Optimize Professional Workplaces

AVerMedia Technologies, Inc. | May 12, 2022

AVerMedia Technologies, Inc., a leader in audiovisual technology, is pleased to introduce the 4K Ultra HD Webcam PW515, the latest addition to its professional workspace offering. The PW515 is a premium 4K webcam with an impressive 100° ultra-wide FOV, incredible color reproduction, and image clarity. Its Sony 4K sensor paired with an advanced auto-focus system and onboard video processing power helps level up professionals’ online video calls experience regardless of the video conferencing platform or the lighting conditions.Boasting 4K Sony® STARVIS™ CMOS sensor the PW515 delivers brilliantly sharp video. To make the most out of this pristine 4K video, the PW515 is fitted with powerful onboard video processing features such as HDR and 3D video noise reduction to make sure users look their best under any lighting condition; and intelligent features such as hand gestures recognition and AI tracking so that users will always be perfectly in frame, all of these without sacrificing their system’s performance. Designed to provide seamless and easy integration to any professional workspace, the PW515 has a built-in privacy shutter to keep users protected, an ultra-wide 100° field of view giving professionals the opportunity to show as much of their workspace according to the occasion, a 360° swivel design with 1/4" tripod adapter allowing for perfect positioning from any angle, and two stereo microphones to make sure executives sound as good as they look. The PW515 comes bundled with CamEngine 4, AVerMedia proprietary software, that will allow users to fully unleash this professional 4K Webcam’s potential. Unlocking useful features such as Smart AI tracking, audio noise reduction, ePTZ framing presets, picture-in-picture mode, color tuning, stills capturing features, etc. CamEngine 4 is also the world’s first webcam software to leverage Intel® graphics for virtual background and background blur. Users will enjoy a stable stream of video effects with selected Intel® processors. Developed to meet industry’s high standards and provide peace of mind for professionals, the PW515 4K Ultra HD Webcam is Zoom and Barco certified, delivering high-quality audio and video performance as well as a reliable communication experience. With the addition of the PW515 to AVerMedia's professional workspace offering, like the AI speakerphone AS311, AVerMedia offers an easy-to-use and outstanding audiovisual solution that empowers any professional to look and sound their best while participating in any remote meeting regardless of the workspace. The PW515 4K Ultra HD Webcam is available on the AVerMedia e-store (click here) for US$249.99 (MSRP) excluding local duties and taxes. PW515 4K Ultra HD Webcam Features Vivid, ultra-clear 4K quality Adjustable Ultra-Wide 100° field of view without distortion Built-in privacy shutter and 360° swivel design Two stereo onboard microphones AI-driven auto framing and gesture control keep professionals effortlessly in frame Onboard video processing, HDR, and 3DNR to ensure perfect exposure under lighting conditions For more information on AVerMedia products, please visit https://www.avermedia.com About AVerMedia Technologies, Inc. Established in Taiwan in 1990, with US headquarters in Fremont, California, AVerMedia is a leader in Digital Video and Audio Convergence Technology. The company provides cutting-edge, high-quality audio and video peripherals and professional capturing and streaming solutions. AVerMedia is committed to providing rich experiences in entertainment and communications, delivered via innovative and environmentally friendly solutions. The company is highly involved in community and social responsibilities, and partners with ODMs for the development of AVerMedia’s technologies for integrated applications.

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Spotlight

Broadcast media is the best way to transmit information to a vast number of people. TV and radio are the channels that help in broadcasting news, information, educational and entertainment programs to a big number of people. People tune in to receive the broadcasts. Broadcasts are not for a specialized set of people. They are for everyone.

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