Inspired Entertainment Partners with Virtual Gaming Worlds’ FendOff Sports

Inspired | July 22, 2020

Inspired will enter the social gaming space for the first time by providing FendOff Sports with its V-Play Plug & Play platform, including 14 virtual sports games covering Basketball, Football, Horse Racing, Soccer and Car Racing. FendOff Sports is a new social sports prediction game allowing players to pick a winner against a community of like-minded fans. It is a subsidiary of Virtual Gaming Worlds, operator of the Chumba Casino and Global Poker social gaming apps. “We are very excited to launch with FendOff Sports, as we believe the social gaming space in the US offers great opportunities for virtual sports,” said Inspired president and chief operating officer Brooks Pierce.

Spotlight

The path to digital leadership rests on coupling talent to a strategic vision. Digital leaders exhibit a variety of common behavior, such a building a culture of innovation, instilling a customer-focused vision, rewarding intrapreneurship, and defining leadership roles. Although it is important to stay ahead of the technology curve and continuously innovate products and services, the digital sprinters recognize that with the culture, process and team, the other pieces will fall into place.


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BUSINESS

TA Associates to Acquire TouchTunes

TouchTunes | March 31, 2022

TouchTunes, a leading in-venue, interactive music and entertainment platform,announced that TA Associates, a leading global growth private equity firm, has signed a definitive agreement to acquire the company from funds advised by Searchlight Capital Partners, L.P. (“Searchlight”) and Newlight Partners LP (“Newlight”). Partnering together, TouchTunes and TA aim to accelerate the company’s growth and innovation across existing and new markets. Financial terms of the transactions were not disclosed.TouchTunes has established a network of more than 65,000 connected digital jukeboxes in bars, brewpubs, restaurants and other social spaces across North America and Europe. The company’s digital jukeboxes allow music lovers to choose the music that plays in their favorite venues, adapting over time to highlight the songs and artists most played in a location. Music selections can be controlled from the jukebox or smartphones through the company’s popular companion app, which also helps users find nearby jukebox locations. TouchTunes jukeboxes also offer a variety of interactive experiences, including an integrated photo booth solution. “TA is highly impressed with the deep commitment TouchTunes has to creating a high-quality music experience. The company’s continuous innovation, strong relationships with venues and jukebox operators, and skilled management team all help to deliver the desired experience for customers,TouchTunes has already established itself as a market leader, but we see opportunity for continued innovation and expansion. We are excited to invest in TouchTunes at this moment in its growth and look forward to partnering closely with the TouchTunes management team.” -Michael Berk, a Managing Director at TA TouchTunes has succeeded by delivering innovative, shared music experiences that inspire emotional connections,said Ross Honey, TouchTunes President and CEO. TA is an ideal partner for TouchTunes moving forward as we look to continue our growth, offering the experience and resources we need to accelerate expansion of TouchTunes’ network, audience and markets. We look forward to working with TA to build on our strengths and drive new opportunities. We would also like to thank both Searchlight and Newlight for their partnership and guidance over the past few years. LionTree Advisors served as exclusive financial advisor to TouchTunes and its shareholders on the transaction. The transaction is subject to customary closing conditions and regulatory approvals and is expected to close in early April. About TouchTunes TouchTunes is the largest in-venue interactive music and entertainment platform, with its connected jukeboxes featured in more than 59,000 bars and restaurants across North America and 6,000 in Europe. TouchTunes' platform provides location-based digital solutions that inspire social interactions through shared experiences. Music is the core of TouchTunes' experience, with millions of songs played daily across the network and a popular companion mobile app that lets anyone find nearby jukebox locations, create playlists, and control the in-venue music directly from their phone. In addition, TouchTunes supports a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands. We are proud of our strong relationships with a network of over 2,500 local jukebox operators who install our equipment and take responsibility for maintenance, promotion, service, and support. TouchTunes is headquartered in New York City, with offices in Chicago, Montreal, and London. For more information, visit http://www.touchtunes.com and follow TouchTunes on Facebook, Twitter, and Instagram for the latest company news. About TA Associates TA is a leading global growth private equity firm. Focused on targeted sectors within five industries – technology, healthcare, financial services, consumer, and business services – the firm invests in profitable, growing companies with opportunities for sustained growth and has invested in more than 550 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies. TA has raised $47.5 billion in capital since its founding in 1968. The firm’s more than 100 investment professionals are based in Boston, Menlo Park, London, Mumbai and Hong Kong. More information about TA can be found at www.ta.com. About Searchlight Capital Partners, L.P. Searchlight is a global private investment firm with over $10 billion in assets under management and offices in New York, London and Toronto. Searchlight seeks to invest in businesses where its long-term capital and strategic support accelerate value creation for all stakeholders. For more information, please visit www.searchlightcap.com. About Newlight Partners LP Newlight Partners LP is a growth-focused middle market private equity firm that builds businesses in partnership with exceptional founders and management teams. The Newlight team has been investing together since 2005, originally as the Strategic Investments Group at Soros Fund Management LLC, and now as Newlight after the team's spin-out in 2018. Newlight’s thematic investment approach focuses on identifying and addressing marketplace opportunities in rapidly growing subsectors. Newlight currently has over $4 billion in capital commitments and assets under management. For more information, please visit www.newlightpartners.com.

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APPLICATIONS

Wondery Launches New Original Podcast For Families "Adventures of Cairo," Produced in Collaboration with ABF Creative

Wondery | February 03, 2022

Wondery, the premiere podcast studio, today announced the release of their newest podcast "Adventures of Cairo" an original show that the whole family can enjoy together. Published in collaboration with ABF Creative, the award-winning podcast company most known for Raising the Game and African Folk Tales with Miss Jo Jo, "Adventures of Cairo" follows 7-year-old Cairo, who is consistently learning and exploring the world around him. This announcement comes as an extension to Wondery's previously announced expansion into kids and family podcast content with originals Melon's House Party and Little Stories Everywhere, and partnerships with Tinkercast (Wow in the World and Flip and Mozie's Guide to How to be an Earthling) and Gen-Z Media (The Adventures of Fin Caspian and Tomorrow). Cairo learns all of the important kid lessons such as how to make friends, the value of a dollar, and that kindness is always the best approach. He's fortunate he can always depend on his loving family –Mom, Eboni; Dad, Mike; and older brother, Omari, as well as best friends Enrique, Theo, and Mandy to give him a little help and have tons of fun along the way. We're excited to introduce families everywhere to the adventures of Cairo, his family, and his community, Our mission with Wondery Kids is to provide the highest quality podcast entertainment that is relevant and engaging for the next generation of dreamers and thinkers." Wondery's CEO, Jen Sargent. How kids see, understand, and experience the world is shaped by the media they consume, We take a lot of pride in providing dynamic storytelling for families, and are excited to partner with Wondery and share Cairo with the world." Anthony Fraiser, CEO of ABF Creative. The first episode is available now, listen on Amazon Music, Apple Podcasts or you can listen to episodes early and ad free and early right now by subscribing to Wondery+ Kids in Apple Podcasts or Wondery+ in the Wondery App. ABOUT ABF CREATIVE America's first and only A.I.-driven producer of multicultural audio content, ABF Creative is a Webby award winning podcast network. ABF Creative offers advertisers national opportunities through its range of media assets creating comprehensive, innovative campaigns for some of the country's largest companies. Our proprietary production framework, creative vision, and deep understanding of our audience's unique tastes enable us to deliver award-winning audio entertainment that engages listeners and provides our advertisers/sponsors/partners with effective vehicles for their brand messaging. ABOUT WONDERY Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including "Dr Death," "The Shrink Next Door," "Even the Rich" and "Melon's House Party," and distributing hit shows like "Smartless" and "Wow in the World." Wondery is behind 7 of the Top 10 New Shows of 2021, according to Podtrac, including #1 (The Apology Line) and #2 (Suspect). Forty of Wondery's shows have hit #1 on Apple Podcasts including "Harsh Reality" and "Operator." Several of Wondery's shows have been adapted for scripted television or streaming series including "Dr. Death" on Peacock, "The Shrink Next Door" on Apple TV+, and the upcoming "WeCrashed" on Apple TV+ and "Joe vs. Carole" on Peacock.

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BUSINESS

Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal

Global | June 14, 2022

Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile gamesGlobal’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience. The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021. “There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences" -Odeeo co-founder, Amit Monheit Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world. Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US. This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities. Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.” About Odeeo Odeeo is an audio ad platform. One that strikes a chord with the world’s estimated 2.8 billion mobile gamers and drums up new customers for brands. All while players enjoy their game without skipping a beat. It’s on a mission to create a better experience for players – running ads without interrupting the gameplay – connecting developers and brands through sound and building the most advanced audio platform on the market. Headquartered in Israel, the company was founded by Amit Monheit (CEO) and Elad Stern (Chief Operating Officer) in 2021 and helps to connect hundreds of studios and brands through audio. About Global Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25.7 million on the radio alone. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting & Content. Ashley Tabor-King created Global in 2007.

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TECHNOLOGIES

PODCASTONE PARTNERS WITH ADORI LABS AS THE FIRST STREAMING AUDIO NETWORK TO UTILIZE ADORI'S PIONEERING YOUTUBE PODCAST VIDEO INTERFACE TECHNOLOGY

PODCASTONE | March 26, 2022

Adori Labs, a leading interactive audio platform and PodcastOne, a leading podcast platform and a subsidiary of LiveOne (NASDAQ: LVO), announced that they have entered into an agreement that allows PodcastOne and its roster of top performing hosts to integrate unique visual elements into the podcasts they produce and distribute via YouTube becoming the first podcast network to utilize Adori's pioneering interface technology. Adori's unique YouTube integration technology allows podcast hosts and networks to seamlessly import episodes from RSS feeds, enhance them with visual elements and upload enriched assets directly to YouTube. Adori's patented technology embeds contextual visuals, multi-format ads, AR experiences, buy buttons, polls, and other "call to action" features in the audio creating a more enhanced and richer listener experience. In creating visually enhanced podcasts, Adori's YouTube product provides additional monetization avenues for PodcastOne's slate of original programming, increased discoverability and SEO presence. "We are excited to partner with PodcastOne, the leading advertiser-supported on-demand digital audio network in the industry. Adori's technology can help to significantly increase their revenue and audience through YouTube, the fastest growing podcast listening platform in the world." -Adori co-founder and CEO, Nathan Iyer With over 500 episodes of The Steve Austin Show available via PodcastOne, the streamer's reinvention of classic episodes utilizing Adori's technology has introduced the well revered wrestling podcast to legions of new fans. Melissa Gorga On Display, a fan favorite of BravoPhiles, introduced new weekly episodes with exclusive content from Gorga to augment the show. Barely Famous, a newly launched podcast from Teen Mom to Mogul, Kail Lowry, continues to see rapid growth in download numbers and expects to launch Adori enhanced YouTube content in the coming weeks. "At PodcastOne we continually search for avenues that allow our hosts to be more engaged with listeners, to offer unique experiences for our audiences and to create interactive environments that boost download numbers and attract new fans. Captivated audiences secure long-term success both for our hosts and for our advertisers," said Jim Ballas, Chief Technology Officer of PodcastOne. PodcastOne is the first podcast network to utilize Adori's YouTube interface, joining Adori's global customers including leading content creators, publishers and networks. About Adori Labs Adori's patented technology helps increase monetization and engagement allowing content creators to modernize traditional audio by adding relevant visual and interactive elements such as links, social feeds, polls and e-commerce without changing the format or sacrificing quality. For publishers and advertisers, Adori provides attribution, click-through, purchases, and ad impressions providing deep measurement and new monetization possibilities for audio. iHeartRadio recently debuted their holiday special "Twas the Night Before Christmas" playlist which featured exclusive readings from artists including Michael Buble, Elton John, Bon Jovi and Carrie Underwood using Adori technology. Adori's end-to-end podcasting platform has global customers including leading content creators, publishers, and networks. Adori recently launched "Gateway To YouTube" a consumer-facing application built on its platform that creates and publishes visually enhanced podcasts to YouTube. The company is based in Santa Clara, CA with a globally distributed team, and is supported by early-stage VCs, angel investors, and experienced advisors. For sales and demo enquiries, please contact hello@adorilabs.com. About PodcastOne PodcastOne is a leading advertiser-supported podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne (NASDAQ: LVO) in 2020, the two entities have subsequently teamed to create a new video podcast (Vodcast) network under the LiveOne umbrella. Amassing more than 2.48 billion downloads per year with 300+ episodes distributed per week across a stable of hundreds of top podcast programs, including influencer talent like Adam Carolla, Kaitlyn Bristowe, Steve Austin, Armando "Pitbull'' Perez, Jordan Harbinger, Heather Dubrow, The LadyGang, Kail Lowry, Melissa Gorga, Dr. Drew, Jay Cutler, Michael Irvin, Robert Horry, Dr. Gundry and top-rated true crime shows including Bad Bad Thing, True Crime All the Time Unsolved, This is MONSTERS, Court Junkie, A&E's Cold Case Files, American Nightmare and more. Its shows are distributed across its own platform as well as LiveOne's owned-and-operated channels on mobile, mobile web, desktop and SmartTV's. PodcastOne is the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts. PodcastOne is the brainchild of Radio Hall of Famer, Norm Pattiz, also the founder of Network Radio-giant, Westwood One. About LiveOne, Inc. Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. As of March 1, 2022, the Company has accrued a paid and free membership base of over 2.1 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, nearly 270 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter, Instagram, TikTok, and Twitter at @liveone.

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Spotlight

The path to digital leadership rests on coupling talent to a strategic vision. Digital leaders exhibit a variety of common behavior, such a building a culture of innovation, instilling a customer-focused vision, rewarding intrapreneurship, and defining leadership roles. Although it is important to stay ahead of the technology curve and continuously innovate products and services, the digital sprinters recognize that with the culture, process and team, the other pieces will fall into place.

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