SponsorPulse | November 16, 2022
SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes.
"With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless."
Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling.
"Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability,"
-Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata.
SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences."
"Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions."
-Jason Furlano, SVP of commercial, MiQ Canada.
For more information, check out https://www.sponsorpulse.com/audience-network.
SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.
We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com
Turtle Beach Corporation | November 24, 2022
Best-selling gaming headset and accessories maker Turtle Beach Corporation (Nasdaq: HEAR) today announced its Turtle Beach® Fuel Compact VR Charging Station for Meta Quest 2 is now available globally. The Fuel Compact VR Charging Station provides both power and convenient, compact storage for the Meta Quest 2 headset and its controllers ensuring that VR gamers’ devices are fully charged and ready for hours of play. With two 20-hour battery packs for the controllers, VR gamers never miss a beat, while the magnetic charging system keeps the headset and controllers in-place, charged up, and ready for deep and immersive VR gaming. The Fuel Compact VR Charging Station for Meta Quest 2 is available now from www.turtlebeach.com and participating retailers for $79.99 (£69.99/€79.99) MSRP.
2022 has further cemented Turtle Beach as a full portfolio gaming accessories brand. Our brand of best-selling headsets and top-rated controllers and simulation products now reaches into new categories with launch of the Fuel VR charging station, “This year we’ve delivered big achievements supporting our vision for expanding Turtle Beach beyond being the best-selling gaming headset brand. We’ve expanded our award-winning game controller and flight simulation products, and now our new Fuel Compact VR Charging Station for Meta Quest 2 will keep VR gamers’ gear powered-up and ready to use while also being a perfect, organized, space-saving storage solution.”
-Juergen Stark, Chairman and CEO, Turtle Beach Corporation
The complete list of features for Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 includes:
Rechargeable Controller Battery Packs: Dual battery packs deliver 20-hours of battery life per pack and eliminate the need for environmentally harmful disposable batteries.
Simple Magnetic Charging: Slotted battery door covers on the controllers and a USB-C to magnetic pin dongle for the headset make for easy magnetic charging in just 2.5 hours.
Complete, Compact Design: Charge your entire Meta Quest 2 VR setup all at once while taking up minimal space on your desktop or gaming setup thanks to a compact design.
Convenient LED Dashboard: Always know when your Meta Quest 2 is ready to use with clear battery indicators on the charging station, with an amber color indicating charge in progress and green indicating 100% charge.
For more information on the latest Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on TikTok, Twitter, Instagram, Facebook and YouTube.
About Turtle Beach Corporation
Turtle Beach Corporation (the “Company”) (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.
Apple | November 30, 2022
Apple® announced the winners of the 2022 App Store® Awards, spotlighting 16 apps and games that inspired users to engage more deeply with the world, expand their imaginations, and stay connected to friends and loved ones. This year’s winners represent a diverse community of developers from around the world whose apps and games were selected by Apple’s global App Store editorial team for delivering exceptional experiences and making a profound cultural impact.
“This year’s App Store Award winners reimagined our experiences with apps that delivered fresh, thoughtful, and genuine perspectives, From self-taught solo creators to international teams spanning the globe, these entrepreneurs are making a meaningful impact, and represent the ways in which apps and games influence our communities and lives.”
-Tim Cook, Apple’s CEO.
This year’s winners represent the abundant possibilities across the App Store and Apple’s ecosystem of devices. Innovative social app BeReal gives users an authentic look into the lives of their family and friends, and fitness tracker Gentler Streak helps users balance fitness and rest to maintain a healthy lifestyle. GoodNotes 5 takes digital note-taking to the next level with best-in-class Apple Pencil® support. MacFamilyTree 10 sparks the exploration of genealogy through stunning visual family trees and collaboration with loved ones around the world, while the creators behind ViX elevate Spanish-language stories to the forefront of entertainment.
Apex Legends Mobile brings the fast-paced hit battle royale game to iPhone®. Moncage’s memorable puzzles brilliantly play with perspective, and the immersive card battler Inscryption draws players in with experimental storytelling. El Hijo, a Wild West tale, is a smartly designed stealth game that looks exceptional on the big screen with Apple TV®. Apple Arcade’s unique life sim Wylde Flowers invites players into its charming world of diverse characters and magical spells, and League of Legends Esports Manager allows players to manage the most influential esports leagues in the world.
2022 App Store Award Winners
iPhone App of the Year: BeReal, from BeReal.
iPad App of the Year: GoodNotes 5, from Time Base Technology Limited.
Mac App of the Year: MacFamilyTree 10, from Synium Software GmbH.
Apple TV App of the Year: ViX, from TelevisaUnivision Interactive, Inc.
Apple Watch App of the Year: Gentler Streak, from Gentler Stories LLC.
iPhone Game of the Year: Apex Legends Mobile, from Electronic Arts.
iPad Game of the Year: Moncage, from X.D. Network Inc.
Mac Game of the Year: Inscryption, from Devolver.
Apple TV Game of the Year: El Hijo, from HandyGames.
Apple Arcade Game of the Year: Wylde Flowers, from Studio Drydock Pty Ltd.
China Game of the Year: League of Legends Esports Manager, from Shenzhen Tencent Tianyou Technology Ltd.
Cultural Impact Winners
In addition to recognizing the best apps and games on Apple devices, Apple’s App Store editors selected five Cultural Impact winners that have made a lasting impact on people’s lives and influenced culture. This year’s winners encourage users to engage more deeply with their emotions, authentically connect with others, and pay homage to their heritage and the generations that came before them while envisioning how to create a better world today.
How We Feel from the How We Feel Project, Inc.
By prompting users to tap into their emotional well-being with the ease of daily check-ins, How We Feel helps users put difficult emotions into words and presents strategies to address these emotions in the moment.
Dot’s Home from the Rise-Home Stories Project
Dot’s Home spotlights systemic housing injustices and the subsequent impact within communities of color through a compelling and thoughtful time-traveling tale.
Locket Widget from Locket Labs, Inc.
Allowing users to send live photos right to family and friends’ Home Screen, Locket Widget drives intimate connection between loved ones, free from traditional social media pressures.
Waterllama from Vitalii Mogylevets
With its colorful design and gentle guidance, Waterllama makes meeting hydration goals fun, using creative challenges, reminders, and cuddly characters to keep users on track.
Inua - A Story in Ice and Time from ARTE Experience
Inua - A Story in Ice and Time provides an engaging, mystical adventure for users to explore historical events that weave in elements of Inuit traditions, folklore, and breathtaking tales.
For more than a decade, Apple has honored the best apps and games at the end of each year. To acknowledge the impact of the winning developer teams, each winner will receive a physical award inspired by the signature blue App Store icon. Developed through meticulous craftsmanship, the award includes the App Store logo set into 100 percent recycled aluminum used to make Apple products, with the name of the winner engraved on the other side.
The App Store, which launched in 2008, is the world’s safest and most vibrant app marketplace. Currently home to 1.8 million apps and visited by more than half a billion people each week across 175 regions, it is an engine of global economic growth, facilitating $643 billion in billings and sales during 2020 alone. The App Store helps creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world.
Visit the App Store to learn more about the 2022 App Store Award winners. In addition to the App Store editorial picks, charts for the top apps and games of the year, as well as Apple Arcade games, are now available.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
TECHNOLOGIES,MEDIA AND BROADCASTING
ViewLift | November 17, 2022
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the rollout of LIVE 3.0. The new version from ViewLift allows streaming of events anywhere in the world and on any device – Web, iOS, Android, Connected TV devices, or Smart TVs. With the inbuilt Player SDK, Live 3.0 can stream events enabling sports and media companies to deliver high-quality live video.According to the latest report by ‘Reports and Data’, the global video streaming software market size is expected to reach USD 47.57 Billion in 2030 and register a revenue CAGR of 16.3% over the forecast period. Increasing use of mobile devices and internet, expanding demand for Video-on-Demand (VOD) streaming, technical improvements in the digital media business, and a growing requirement for transcoding to provide videos to large numbers of people are expected to be the main driving factors on projected market revenue growth.
ViewLift’s sub-3 second glass-to-glass delivery with high performance low-latency live-streaming capabilities will be used by a large integrated sports and entertainment company – Monumental Sports & Entertainment – to launch a robust digital experience for Mid-Atlantic sports fans across all major streaming devices. The project, the largest and most innovative in ViewLift’s history, follows ViewLift’s recent announcement of its strategic alliance with Australia based SX Global to power the streaming channel WSX.TV and live stream the FIM World Supercross Championship series.
Live 3.0 features
Achieve 100% flexibility on ingest formats
In-built Player SDK to live stream in content creator’s web app with no extra effort
Host live events anywhere - Creator’s website, mobile app, or social media platforms. Or all of them, simultaneously
Stream events anywhere in the world and on any device – Web, iOS, Android, Connected TV devices, or Smart TVs
Live-to-VOD: Record and Publish event replays with a click of a button
Major League Rugby in North America and Italy’s premier Basketball League (Lega Nazionale Pallacanestro) use ViewLift to give millions of viewers the joy of live games. ViewLift’s Live 3.0 services are also being used by leading media houses like Nexstar Media Group and TEGNA. The total number of hours of live stream from the last 12 months across all ViewLift’s clients stands at a whopping 66,000 hours.
"Live streaming technology gives our clients a chance to delight their viewers and fans live in real time, with original and monetized content, and use it to scale live events globally to millions of viewers. ViewLift’s Live 3.0, clients launch live streams in less than a minute and stream events from anywhere in the world and on any device. That responsiveness and performance is perfect for today, and helps content owners future-proof for tomorrow.”
-Rick Allen, CEO at ViewLift,
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters and others to monetize their content through native branded apps on all major OTT devices. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.