New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

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MEDIA AND BROADCASTING

Atmosphere Launches Atmosphere Entertainment

Atmosphere | July 12, 2022

Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, announced the launch of Atmosphere Entertainment, a new channel dedicated to the latest in entertainment news across the worlds of celebrities, movies, fashion and more.The channel is the third entry into the news space from Atmosphere after the launches of Atmosphere News in October 2021 and Atmosphere Sports in March 2022. Atmosphere Entertainment replicates the innovative text-based, audio-optional design of the two channels with a mix of the latest news, updates and up-to-the-minute coverage around significant entertainment events including the Oscars, the Grammys, the Met Gala, and more. News and Sports have become major areas of growth for the company. Led by NBC News veteran Micah Grimes, the Atmosphere News team has quadrupled in staff size since summer 2021. Atmosphere Entertainment is the latest addition in the company’s efforts to build a premium alternative to pricey cable packages, with additional channels planned for later in the year. Our informational, non-talking heads approach to news has struck a chord with venues, said Micah Grimes, Atmosphere’s VP of News & Sports. We’ve seen massive audience growth with Atmosphere News and Atmosphere Sports, with the latter quickly becoming the fastest-growing channel in the history of Atmosphere. We expect to see another positive response with Atmosphere Entertainment. “Venues are increasingly finding that they do not need an expensive cable subscription to keep their customers engaged with their businesses,Whether it’s a nail salon, a spa, even a bar, Atmosphere Entertainment will help business owners both save money and create a stronger relationship with their customers than cable ever could." -Leo Resig, Atmosphere's CEO and Co-Founder Atmosphere is now available in over 30,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 35 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies list, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.

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INDUSTRY MARKET

Triton Digital Releases the New Zealand Podcast Ranker For May 2022

Triton Digital | June 16, 2022

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service. The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines. For this reporting period, the top three podcasts included Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN), The Mike Hosking Breakfast (NZME/iHeartRadio/ARN), and Casefile True Crime (Audioboom). New podcasts debuting on the ranker this month include Betrayal (NZME/iHeartRadio/ARN), Inside Dancing with the Stars (NZME/iHeartRadio/ARN), CounterClock (audiochuck), and Sympathy Pains (NZME/iHeartRadio/ARN). Over the last month, there has been a 21% increase in total downloads with May coming in at 8.1M. Participating networks in the New Zealand Ranker include Audioboom, Head gum, Kart Media, Listen (SC), Mediator Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media, and Sports Entertainment Network (SEN). For podcast consumption insights, view our New Zealand Podcast Ranker website for an enhanced and robust experience. To participate in the ranker, view the full results of the Ranker, and sign up to receive future rankers via email, please visit: https://www.tritondigital.com/resources/podcast-reports. Triton Digital Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more. About Triton Digital Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, pod casters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Web cast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

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BUSINESS

Pacaso Forms Partnership with Leading Luxury Sports and Entertainment Brokerage, Aston Rose

Pacaso | August 02, 2022

Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, announces its partnership with Aston Rose Sports + Entertainment, the first ultra-luxury national real estate firm devoted to finding homes for professional athletes, entertainers and high-net worth individuals, and Co-Founder Rod Watson. The partnership introduces co-ownership, the most sustainable and modern way to buy and own a second home, to Aston Rose's influential network of athletes and entertainment professionals in 40 global luxury second home destinations in which Pacaso currently operates. Aston Rose is a sports and entertainment based luxury real estate firm co-founded by former professional athletes Rod Watson, Lisa Leslie, Tomi Rose and Rob Hite. Rod Watson has helped some of the world's most notable sports and entertainment professionals find luxury real estate worldwide including De'Aaron Fox, Zach Randolph, Melo Ball and Money Bag Yo. Watson is the latest member to join the Pacaso Agent Collective (PAC), a curated group of industry leaders and culture shifters committed to the belief that co-ownership is the future of second home real estate. "Pacaso's innovative co-ownership model is perfect for Aston Rose clients with busy lifestyles and for those seeking simplicity. We handle not only details like maintenance and property management but also provide the luxury of flexibility, as our technology allows owners the ability to easily and equitably schedule time at their home, visit when works for them, and not worry about it when they're not there," -Vice President of Industry Relations Marnie Blanco. Pacaso partners closely with all interested real estate agents and brokerages to help clients buy, sell, and own a second home. Real estate agents representing buyers who purchase a share of a Pacaso earn a 3% referral commission, along with the opportunity to earn equity rewards. PAC members have the opportunity to earn additional equity rewards. Pacaso manages the entire process, from scheduling a home tour and answering client questions, to managing inspections, escrow, title, and reporting. "Our brokerage was created with the goal of reinventing the luxury real estate industry and Pacaso is doing that to the second home market. Pacaso is changing the game when it comes to second home ownership by eliminating many costs and hassles that come with owning and managing a whole second home. Our clients in the sports and entertainment industries have demanding schedules with limited time off, but when off-season hits they want to spend it relaxing, recharging and with their families. Pacaso allows them to do just that and we're excited to advise them on the innovative co-ownership model that is likely to be a better investment and option for their vibrant and busy lifestyles." -Rod Watson, co-founder and advisor at Aston Rose. The real estate industry is embracing co-ownership as Real Estate Standards Organization and its members defined co-ownership as a property type. Pacaso was recently named a finalist in the Most Innovative Company Category in the annual Inman Innovator Award and the Inman Golden I Award in the category of Best Luxury Standout. Real estate agents who are interested in learning more about the co-ownership category and how they can work with Pacaso can visit pacaso.com/agents. About Pacaso Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work. For more information about Pacaso and to view luxury second home listings, visit www.pacaso.com or download the Pacaso app for Android or iPhone. You can also follow Pacaso on social media @PacasoHomes on Twitter, Instagram, Facebook and YouTube or @Pacaso_Homes on TikTok.

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BUSINESS

Synamedia acquires Quortex to add just-in-time live video streaming and accelerate its SaaS offerings

Synamedia | July 14, 2022

Synamedia, the world's largest independent video software provider, announced it has acquired Quortex, the privately-held provider of a leading cloud video delivery platform optimized for just-in-time processing of live video streaming. With this acquisition, Synamedia will enhance its cloud Video Network capabilities, complementing its VIVID Workflow as-a-Service (WaaS) with a set of innovative solutions for OTT content processing, disaster recovery, long tail content processing for large service providers, and live events. Using a patented, industry-first, pay-as-you-stream model, Quortex's just-in-time technology provides exactly the resources required at any given time. If no-one is watching a channel, it simply frees up those resources. This methodology provides time to market and considerable cost advantages over existing cloud approaches, while ensuring that every deployed resource has a purpose. For example, for long tail content, Quortex's technology reduces cloud costs up to 67%. Quortex's multi-tenant SaaS technology builds video streams on-the-fly, based on the end users' requirements and matched to viewers' locations, devices and time zones. It adapts to unpredictable network, infrastructure and audiences, and automatically scales cloud resources up and down, leveraging spot instances that take advantage of spare cloud capacity at a fraction of the typical cost, while maintaining quality of experience. The service is designed for any live streaming provider including telcos, cable operators, direct-to-consumer (D2C) players, and broadcasters. As a founding member of Greening of Streaming, and as energy costs spiral and organizations commit to cutting CO2 emissions, Quortex is well positioned to play an important role in sustainability strategies. "By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request. This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see enormous potential as we expand Quortex's reach globally - for the fast-growing D2C live streaming market as well as our traditional service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments." -Julien Signes, EVP and General Manager of Video Network at Synamedia Ben Keen, independent analyst and advisor, commented, "True innovation often derives from a dismantling of legacy approaches to a problem and Quortex has brought some timely fresh thinking to video streaming technology. Reversing the traditional 'push' architecture, the Quortex team has come up with a potentially more efficient scalable 'pull' process that uses bandwidth only when it is required. The addition of this true SaaS proposition to the portfolio should allow Synamedia to offer live streaming services to a far broader range of increasingly cost-sensitive and environmentally-aware customers." Marc Baillavoine, CEO and Founder of Quortex, said, "With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia's global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint." Quortex was founded in Rennes, France, in 2018 by a team of video industry experts with more than 100 patents. Customers include beIN Group Media, M6 and Red Bee Media. The company's employees in France and the UK will be joining Synamedia. Quortex has been supported since its inception by Elaia, Go Capital, Unexo and business angels. Its technology will be part of Synamedia's Video Network portfolio, and the company will continue to operate under its own brand while taking advantage of Synamedia's customer base, financial strength and global presence. About Synamedia We're trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

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