Rumble Gaming, Anthem Sports & Entertainment Announces Strategic Partnership

Rumble Gaming, a global esports talent agency and gaming consulting company, and Anthem Sports & Entertainment Inc., a leading independent multi-platform global media company, have announced a strategic partnership to provide media solutions for brands focused on reaching fast-growing esports audiences. “Esports is one of the fastest growing segments in the entertainment landscape,” said Leonard Asper, President & CEO of Anthem Sports & Entertainment. “Rumble Gaming is a leader in the industry and this partnership will help us provide our partners with the opportunity to have their brands prominently featured to a young, loyal, and rapidly growing demographic.”

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Technologies

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 04, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Solutions

Consello Group Announces the Launch of Strive

PR Newswire | January 15, 2024

The sports and entertainment industries are being transformed by emerging technologies, the globalization of leading brands and the institutionalization of ownership. Within this rapidly changing environment, Consello Strive will seek to empower those investing in or commercializing assets in the sports, media, and entertainment arena to maximize their business potential and create the highest sustainable value. Consello will advise on how best to evolve investments, businesses, leagues, teams, or brand strategy across technology, infrastructure, commercial partnerships and acquisitions, among other disciplines. Consello Group co-founder, and seven-time Super Bowl champion, Tom Brady, will be joined as a founding partner in this new division by 23-time Grand Slam champion, Serena Williams, and two-time NBA champion, six-time NBA All-Star and NBA Basketball Hall of Famer, Pau Gasol. Mr. Gasol will also lead a team focused on expanding Consello Strive's interests throughout the Spanish-speaking world. Consello Strive will be chaired by Mark Dowley, Chief Operating Partner at Redbird Capital, who has over 30 years of senior managerial experience in the sports and entertainment industries. Other founding partners in the new enterprise are: Declan Kelly Janey Whiteside Peter Mattoon Dr. Oscar Salazar Mindy Grossman Over the course of the coming weeks, Consello will announce a number of commercial partnership agreements with leading third-party industry participants and individuals as part of its rollout of Consello Strive around the world. Announcing the new division, Consello Group Founder, Chairman and CEO Declan Kelly said: "We believe that Consello Strive has the potential to change the entire global landscape of sports, entertainment and leadership development because of the opportunities that exist in the marketplace today and the unique experience, relationships and track record of the team we have assembled. Over the coming months we will be expanding our presence and partnerships further and rolling out a series of new services as part of the overall platform. We couldn't be more excited to have this senior group come together to build this groundbreaking new business." Tom Brady added: "Since the start of our journey at Consello our mission has been very clear – to make the best in the world even better. With Consello Strive we are bringing the very best in the world together to help advise people everywhere in the fields of sports and entertainment in ways that have never been done before. I am especially passionate about the launch of our leadership development vertical because working with leaders to drive them to search for improvement in whatever they do is something my partners and I have been devoted to our entire careers." Serena Williams added: "I am excited to deepen my relationship with Consello by joining Consello's Strive platform as a partner. The next chapter of my life will be as exciting and fulfilling as the last one, and I have no doubt that the team we have assembled here will help me do just that. I am also excited to help Consello Strive as a business to grow and expand around the world." Pau Gasol said: "I've seen firsthand the lasting impact that sports can create, both on and off the court. Joining Consello Strive as a partner is a natural step for me because of my passion for growth, mentorship, and creating impactful change, just like I am already doing through Gasol16 Ventures, my investment vehicle, and through the Gasol Foundation, whose mission is to eradicate childhood obesity. I'm excited about embarking on this journey, and I will additionally be focusing on building out our offering in the Spanish-speaking world where some of the greatest athletes, entertainers and leaders show us daily what it means to be truly great." Mark Dowley, Chairman of Consello Strive, said: "We have assembled an unstoppable team of athletes, trusted advisors to the world's business leaders, and proven global operators, who together will bring a broad-based set of perspectives, experiences and skills to the fore on behalf of the sports, entertainment and media leaders across the world. Consello Strive is unlike any other business in the market; my partners and I look forward to applying our knowledge and expertise to help our clients identify and unlock their full potential in the high growth sectors of sports, entertainment and media." Consello partner Janey Whiteside said: "Consello's unparalleled connection to the world's business leaders paired with the incomparable expertise of the sports icons involved, gives Consello Strive a unique opportunity to partner, advise and invest across the dynamic $550bn landscape that we see in front of us today in sports and entertainment. Commercializing that opportunity is something we believe we are better positioned to do than anyone else in the world today." Consello partner Mindy Grossman said: "I have spent my entire life working with and mentoring emerging leadership talent across multiple different businesses and industries, and that has taken me on an unforgettable journey through retail, sports, television, media and entertainment, and health and wellness. Launching Consello Strive today brings all those passions and interests together into one place and one platform and I truly believe we can and will change lives as part of what we are doing. I am especially thrilled that my friend and collaborator of more than 20 years, Serena Williams, is expanding her role with us on this journey and I am very confident we all can change the world together." Consello was launched less than two years ago and already has more than 100 employees and advisors, with offices in New York, London, Miami, Barcelona and Atlanta. About Consello The Consello Group is a financial services advisory and strategic investing platform. At Consello we invest capital to grow companies, we execute for our banking clients across industries, and we provide business development and marketing services to help companies grow and evolve. We also advise across sports, entertainment and leadership development, and our digital assets advisory business helps companies participate in the global digital financial services ecosystem. Consello offers these six distinct but integrated lines of businesses all on one platform: Sports, Entertainment and Leadership Development; M&A Advisory and Investment Banking; Investing; Growth and Business Development; Marketing and Brand Advisory; and Digital Assets Advisory.

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Media and Broadcasting

SONY MUSIC MASTERWORKS LAUNCHES NEW JOINT VENTURE WITH UK-BASED LIVE ENTERTAINMENT COMPANY, ROAST PRODUCTIONS

PR Newswire | January 11, 2024

Sony Music Masterworks, a division of Sony Music Entertainment, today announced a new strategic venture with Roast Productions, a live entertainment company founded by Bonnie Royal and Michael Stevens. Based in London and operating internationally, Roast Productions focuses on producing theatre, concerts, and family entertainment events. Royal and Stevens will continue to lead the company's day-to-day operations and collaborate with Masterworks on the development of a range of new productions, working in close partnership with both Masterworks President Mark Cavell and Ollie Rosenblatt, founder and CEO of Senbla, a UK producer/promoter. Recent and current shows include MACBETH starring Ralph Fiennes and Indira Varma playing in Liverpool, Edinburgh, London and Washington DC; 2:22 A GHOST STORY in the West End (Apollo Theatre), touring in the UK and Australia; CHRISTMAS ACTUALLY, a Christmas variety show curated by "Love Actually" filmmaker Richard Curtis and produced in partnership with Senbla; the highly acclaimed West End run of VANYA starring Andrew Scott; and the new musical COWBOY BOB at the Alley Theatre in Houston, TX; as well as the 2024 UK tour of THE 13-STOREY TREEHOUSE based on the best-selling book by Andy Griffiths and Terry Denton. The company will also offer production, general management, and marketing services in the West End and beyond. At the same time, Roast Productions is pleased to announce strategic agreements with National Theatre Productions and Various Productions, as co-producer for STANDING AT THE SKY'S EDGE at the Gillian Lynne Theatre opening in February, and with the Ambassador Theatre Group, as Creative Producer of the inaugural WIMBLEDON CHILDREN'S FESTIVAL at the New Wimbledon Theatre, launching in Summer 2024. Mark Cavell, President of Sony Music Masterworks, said, "I'm absolutely delighted to welcome Bonnie and Michael to the Sony Music Masterworks family. Their creativity and expertise will further support our endeavours in securing and creating new quality and original live productions that will captivate and entertain audiences across the globe, and provide first-class content for our other partners to promote and market." Bonnie Royal and Michael Stevens, Producers and Co-Managing Directors of Roast, commented, "It is an absolute honour to join Sony Music Masterworks and develop new work and new markets together. The strength of its vision and values makes it the ideal partner for us as we develop a diverse body of work in the UK and internationally." Sony Music Masterworks' agreement with Roast Productions is the latest in a series of strategic partnerships and acquisitions advancing its growth as a multi-faceted worldwide entertainment business operating in more than 30 countries. The network of companies includes Black Ink Presents, a Los Angeles-based creative design and production services company; Culture Creative, a production and project management team specialising in developing site-specific and bespoke projects in unique heritage and landscape settings; Netherlands-based GEA Live, which designs, represents and produces shows and experiences based on prominent IP in music, film, television, anime and gaming; The Luna Entertainment Group, the UK market-leader of open-air, drive-in and pop-up cinema experiences which also stages high quality location-based entertainment experiences, exhibitions and events; MAC Global, an award-winning, pan-regional concert promotion, talent management, events and production company based in Dubai, United Arab Emirates; Proactiv Entertainment, the live event producer and promoter based in Barcelona, Spain; Raymond Gubbay Ltd., the music, dance & Light Trail/Lightscape promoter; RoadCo Entertainment, the New York-based producing and distribution agency specialising in live entertainment experiences; Seaview, the Tony and Olivier award-winning media company with theatre, film, TV, and digital verticals; Senbla, the London-based producer/promoter of quality music, theatre and immersive events, shows and festivals and Terrapin Station Entertainment, an artist management, tour production and sports/stadium consultancy company which specialises in family-friendly and brand-led events, immersive exhibits, game shows and charity concerts. ABOUT BONNIE ROYAL Over her career, Bonnie Royal has headed up an extensive and diverse portfolio of productions. Previously as Commercial Director of Fierylight, she worked with global brands including the children's entertainment icon PEPPA PIG for over 10 years (including 11 seasons in London's West End), and led the development and production of family titles such as Julia Donaldson's THE SMARTEST GIANT IN TOWN with Little Angel Theatre in 2020, which went on to have a sell-out UK tour and played an Olivier Award-nominated West End season. As Marketing Director, Royal's credits include The Kenneth Branagh Theatre Company: PLAYS AT THE GARRICK season (which included THE WINTER'S TALE starring Dame Judi Dench and ROMEO AND JULIET starring Lily James and Richard Madden) to HAIRSPRAY (London Coliseum), CIRCUS 1903 (Southbank Centre), THE 39 STEPS (West End) and FLEABAG (West End), as well as the West End transfers of The Almeida's MARY STUART and the National Theatre's HOME, I'M DARLING. Most recent projects include Rodgers and Hammerstein's OKLAHOMA! (West End) and THE PADDINGTON BEAR EXPERIENCE (County Hall). ABOUT MICHAEL STEVENS With over more than 20 years in the performing arts industry, Michael Stevens has focused on creative collaboration, with a sustained commitment to the commissioning and production of new works. His work in an Executive Producer role with organisations – including the Australian Chamber Orchestra, Melbourne Festival and Arts Centre Melbourne – led to dozens of new (and many award-winning) creations across theatre, musical theatre, dance, opera, circus, classical and contemporary music, film, visual arts and in the digital arena. Returning in 2016 to London, Stevens co-founded Fiery Angel Entertainment, with which he introduced CIRCUS 1903 to London for four seasons at Royal Festival Hall and Hammersmith Apollo and BARRY HUMPHRIES' WEIMAR CABARET at the Barbican Theatre. New productions have included GUYS AND DOLLS at the Royal Albert Hall, directed by Stephen Mear with an all-star cast, and the European premiere of DOLLY PARTON'S SMOKY MOUNTAIN CHRISTMAS CAROL at the Southbank Centre, as well as touring projects such as ROB BRYDON – A NIGHT OF SONGS AND LAUGHTER (80 shows at London Palladium and on tour around UK/Australia/New Zealand); PEPPA PIG – MY FIRST CONCERT (Royal Festival Hall, London Coliseum, & 90+ UK dates); BLACK BLUES BROTHERS (UK regional tour) and TUBULAR BELLS – THE 50TH ANNIVERSARY CELEBRATION (50 shows at Royal Festival Hall and on UK tour). ABOUT SENBLA A leading producer and promoter of hundreds of live shows around the world annually, Senbla provides a wide range of services in support of performing arts productions, artist tours, large scale artist concerts, and concept-based shows, as well as theatrical and family entertainment events. Its extensive capabilities includes licensing and production, plus management of all aspects of global Intellectual Property rights. The company has worked on numerous recent productions including the 'Spider-Man: Into The Spider-Verse' concert with live orchestra which played 85 dates globally; Michael Bublé at the Bath Royal Crescent; a run of Lionel Richie UK shows; Diana Ross's recent UK Arena Tour; concert with live orchestra dates from Ennio Morricone, Sophie Ellis-Bextor, Joss Stone, The Holiday, Love Actually, and A Muppets' Christmas Carol; opera events, the Disney 100 UK Arena Tour, and Circus 1903. Senbla also is an investor in theatrical shows including "Six" on Broadway and its US Tour, and is a co-promoter and producer of shows internationally.

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Business

Hard Rock International and Seminole Gaming Expand Innovative Programs in Fight Against Human Trafficking

PR Newswire | January 16, 2024

Hard Rock International and Seminole Gaming announce their ongoing commitment to the fight against human trafficking with new support tools for victims and those at risk, a youth education program, new trainings to help Team Members combat and prevent human trafficking, and work with new community partners to create a greater impact. "We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. Over the last several years, Hard Rock and Seminole Gaming have implemented comprehensive protocols to increase awareness of and prevent human trafficking, including training over 27,000 hotel and casino Team Members globally and collaborating with local community partners and advocacy groups. Hard Rock and Seminole Gaming are continuing their work in 2024 with direct support for victims, survivors, and at-risk youth, through the following programs: First Hospitality Brands to Globally Implement Twentyfour-Seven QR Code Created for trafficking survivors, by survivors at Twentyfour-Seven Inc., Hard Rock and Seminole Gaming are the first hospitality brands to implement the Twentyfour-Seven QR code sticker, which provides critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties. The Twentyfour-Seven QR code sticker, which has resulted in several law enforcement investigations being opened, is being implemented in 44 hotels and casinos across 13 countries. This QR code, which offers information in several different languages, is helping people at risk find a way to understand their situations and the resources available for protection. Expanding Youth Education in Mexico to Prevent Online Luring Building upon the success of the Hard Rock Social Identity Quest (SIQ), an education program that helps teens understand the risks of being lured online, Hard Rock and Seminole Gaming have now expanded the program into classrooms in Mexico following a well-received pilot in Quintana Roo last year that reached 35,000 students. The state's Governor has made the program a mandatory part of the educational curriculum. To effectively reach Mexican youth, the SIQ content was co-developed with experts from PACT- (Protect All Children from Trafficking; formerly ECPAT-USA), ECPAT-Mexico, and EduNetwork Partners. To date, the Hard Rock Social Identity Quest was adopted and taught by 60,000 teachers in 45 U.S. states, reaching 1.2 million high school students, eight percent of the student population. Nearly 2,000 Hard Rock team members also completed the Quest with a young person in their lives. Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. About Seminole Gaming: Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming is currently the only gaming company with investment grade ratings from all three primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Corporation (Baa2) and Fitch Ratings (BBB).

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