The era of connected gaming entertainment

marketingtechnews | October 25, 2017

We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experience.


You need a purpose for your video, is it going to educate, promote your sale, engage or tease? What are you trying to communicate with your customers should be your first question? Use this list of questions to determine what video would be best. Always establish goals and a reason for what you are doing and the video will grow from there.

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Streaming Video Technology Alliance Accepting Applications for 2023 Grant Membership Program

SVTA | October 06, 2022

The Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, announced that the application process is now open for its 2023 Grant Membership Program. The Program enables smaller organizations, such as startups, to participate in and contribute to the SVTA’s work as Principal Members for one year by waiving the standard membership fees. To qualify for the Program, companies must be able to confirm that they generate less than $1.5M in annual revenue. Now in its sixth year, the SVTA Grant Membership Program has awarded a total of 21 grants and 14 grant renewal memberships. Grant recipients are eligible for membership renewals based on their contributions. A special committee chartered by the board is in charge of the renewal selection process. “It’s tremendously rewarding to introduce more voices and perspectives into the SVTA from across the streaming industry, a core tenet of the Grant Membership Program and our Diversity and Inclusion initiative, We are pleased to share that we have met our goal of awarding at least 50% of the grants for the past two years to businesses led by underrepresented groups.” -Jason Thibeault, Executive Director at the Streaming Video Technology Alliance Grant recipient companies are required to attend SVTA’s three member meetings each year (there are no limits on how many people from each company can attend) and participate in relevant working groups. They also have access to SVTA’s intranet and documents and can contribute to projects and vote on documents. Current grant members include Blockcast, Netskrt, picoNETS, Datazoom, Didja, Touchstream, and allt. In addition to contributing directly to SVTA efforts, this program also provides innovative and cutting-edge technology companies an opportunity to work side-by-side with major players in the streaming space. This can even lead to acquisitions of Grant awardees by other member companies as SVTA has seen with Streamroot (acquired by Lumen), Content Armor (acquired by Synamedia), and Quortex (acquired by Synamedia). Another grant member, Peer5, was acquired by Microsoft. SVTA Returns to In-person Gatherings with Q3/Q4 2022 Member Meeting The SVTA’s third and final member meeting of the year is scheduled for October 18 - 19, 2022, in Charleston, South Carolina. After close to three years of virtual events, SVTA members will gather in person for industry discussions, Working Group sessions, and networking. About the Streaming Video Technology Alliance The Streaming Video Technology Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. For more information, please visit

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ViewLift Rolls out Live 3.0 for Seamless Streaming

ViewLift | November 17, 2022

ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the rollout of LIVE 3.0. The new version from ViewLift allows streaming of events anywhere in the world and on any device – Web, iOS, Android, Connected TV devices, or Smart TVs. With the inbuilt Player SDK, Live 3.0 can stream events enabling sports and media companies to deliver high-quality live video.According to the latest report by ‘Reports and Data’, the global video streaming software market size is expected to reach USD 47.57 Billion in 2030 and register a revenue CAGR of 16.3% over the forecast period. Increasing use of mobile devices and internet, expanding demand for Video-on-Demand (VOD) streaming, technical improvements in the digital media business, and a growing requirement for transcoding to provide videos to large numbers of people are expected to be the main driving factors on projected market revenue growth. ViewLift’s sub-3 second glass-to-glass delivery with high performance low-latency live-streaming capabilities will be used by a large integrated sports and entertainment company – Monumental Sports & Entertainment – to launch a robust digital experience for Mid-Atlantic sports fans across all major streaming devices. The project, the largest and most innovative in ViewLift’s history, follows ViewLift’s recent announcement of its strategic alliance with Australia based SX Global to power the streaming channel WSX.TV and live stream the FIM World Supercross Championship series. Live 3.0 features Achieve 100% flexibility on ingest formats In-built Player SDK to live stream in content creator’s web app with no extra effort Host live events anywhere - Creator’s website, mobile app, or social media platforms. Or all of them, simultaneously Stream events anywhere in the world and on any device – Web, iOS, Android, Connected TV devices, or Smart TVs Live-to-VOD: Record and Publish event replays with a click of a button Major League Rugby in North America and Italy’s premier Basketball League (Lega Nazionale Pallacanestro) use ViewLift to give millions of viewers the joy of live games. ViewLift’s Live 3.0 services are also being used by leading media houses like Nexstar Media Group and TEGNA. The total number of hours of live stream from the last 12 months across all ViewLift’s clients stands at a whopping 66,000 hours. "Live streaming technology gives our clients a chance to delight their viewers and fans live in real time, with original and monetized content, and use it to scale live events globally to millions of viewers. ViewLift’s Live 3.0, clients launch live streams in less than a minute and stream events from anywhere in the world and on any device. That responsiveness and performance is perfect for today, and helps content owners future-proof for tomorrow.” -Rick Allen, CEO at ViewLift, About ViewLift ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters and others to monetize their content through native branded apps on all major OTT devices. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.

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Ripple Signs Second Wave of Creators, Bringing Entertainment and Media NFT Projects to the XRP Ledger

Ripple | October 19, 2022

Ripple, the leader in enterprise blockchain and crypto solutions, unveiled the second wave of creators to receive funding for their Web3, non-fungible token (NFT) projects through Ripple’s Creator Fund. With Web3 transforming the entertainment and media industry specifically in music, the selected Creator Fund projects will bring to life use cases for tokenization in these sectors by leveraging the power of XRP Ledger's low-cost, instant settlement, and built in royalty structures - maximizing value for creators and their communities to consume content.The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets. Anifie: An NFT marketplace that helps content creators and artists in Japan capitalize on their fan base and community to launch NFTs that enables fan engagement and provides a digital experience to NFT holders. Capital Block: A leading Web3 platform for sports clubs around the world, partnering with football clubs in Europe to launch an NFT membership for their fans to access exclusive content, in real life game experiences, and Web3 benefits and rewards. Cross-Metaverse Avatars: An avatar tool that allows creators to design and mint one-of-a-kind NFT avatars with multiple traits and colors. Holders can then use their unique avatars in video games and metaverse projects. NFT Master: An NFT XRP marketplace that will add a video streaming platform for creators to upload videos and get paid instantly using XRP Ledger’s payment channels or their issued NFTs as a streaming pass. The NFT will offer holders accessibility to watch exclusive videos and vote on upcoming content ideas without ads or paying for a subscription. SYFR Projects: An intellectual property production company that provides production, publishing, and management services to artists. The company will digitize 100+ innovative music and video agreements as NFT agreements. ThinkingCrypto: An NFT project that will allow holders to access exclusive interviews with top crypto leaders in the space. Along with exclusive access, NFT holders will be invited to private digital meetings with the host of ThinkingCrypto, Tony Edward, where he will share candid thoughts and opinions on the future of crypto. “Web3 technology continues to transform the creator economy by giving power back to the creators. We’ve seen real utility in NFTs with the art community, and it is no surprise we are seeing tremendous growth from the entertainment and media industry as a way to cultivate relationships directly with their audiences, and offer new content distribution channels, With the support of our strategic partners and the Creator Fund, we look forward to helping fuel innovations built on the XRP Ledger.” -Markus Infanger, RippleX VP of Growth at Ripple. Launched a year ago, Ripple’s Creator Fund is a $250 million commitment to help creators with the financial, creative, and technical support needed to explore and craft NFTs and other tokenization projects on the XRP Ledger. Notable quotes from this year’s Wave 2 Creator Fund recipients: “With Ripple’s Creator Fund, we want to bring expanded commemorative NFT tickets and membership utilities to our patrons in 2023, said Chris J Snook, Founder of 9LEVEL9. “We will feature diverse pop cultural concert experiences for a global audience of hybrid in-person and virtual “front row seats” with expanded metaverse parallel immersions and community on the XRP Ledger. "We are pleased to partner with Japan's top broadcast station and some of the nation’s top musical talent and leverage the capabilities of the XRP Ledger to launch Meta-TV, which enables musicians to trade NFTs and build NFT communities on our XRPL metaverse,” said Yohei Iwasaki, Co-Founder and CEO of Anifie. “The XRP Ledger is transformative because it gives artists the ability to be in charge of their own communities with low gas fees and royalty functionalities. The XRP Ledger is also environmentally friendly, so musicians and fans can be proud of themselves for their socially responsible behavior. “As a leading Web3 agency for sports clubs around the world, we are pleased to be part of Ripple’s Creator Fund and look forward to building on the XRP ledger to increase fan engagement through our NFT membership,” said Tim Mangnall, CEO of Capital Block. “We see this as a long-term partnership and a big step in driving mass adoption of Web3 projects across sports fans globally. “For the first time, gamers are able to design, purchase, trade, and own one-of-a-kind NFT avatars and wearables, which they can take across the metaverse and games," said Kelvin Troy, CEO of Cross-Metaverse Avatars. “The XRP Ledger's eco-friendliness and low gas fees enables our customers and gamers to buy, sell, and trade their beloved digital assets on our marketplace efficiently without friction. "The Ripple Creator Fund has allowed our team to stop and think about how we can use NFTs to solve problems, break down traditional forms of monetization, and reinvent how value is transferred,” said Andrew Kaskaniotis, Founder of videomaster and nftmaster. “This opportunity has enabled our team to bring some of the very best video content on the internet to the XRP Ledger where the creators can set the rules and the viewers are in full control. “The Ripple Creator Fund and XRP Ledger are leveling the playing field for artists. It is up to teams like SYFR Projects who are in the thick of the music industry to innovate by leveraging the capabilities of the XRPL,” said Sean O'Leary, Founder of SYFR Projects. “With the support of the Creator Fund we will mint our artist WONDR’s music and scale our capabilities to produce and manage a growing library of artist owned intellectual property. Independent creators can apply for Wave 3 in the coming months. For more information on Ripple’s Creator Fund, please visit: About Ripple: Ripple is a crypto solutions company that transforms how the world moves, manages and tokenizes value. Ripple’s business solutions are faster, more transparent, and more cost effective - solving inefficiencies that have long defined the status quo. And together with partners and the larger developer community, we identify use cases where crypto technology will inspire new business models and create opportunity for more people. With every solution, we’re realizing a more sustainable global economy and planet - increasing access to inclusive and scalable financial systems while leveraging carbon neutral blockchain technology and a green digital asset, XRP. This is how we deliver on our mission to build crypto solutions for a world without economic borders. About XRP Ledger: The XRP Ledger (XRPL) is an open source, public and decentralized Layer 1 blockchain led by a global developer community. It is fast, energy-efficient, and reliable. For more than ten years, it has been the blockchain best suited to enable settlement and liquidity of tokenized assets at scale. With ease of development, low transaction costs, and a knowledgeable community, it provides developers with a strong open-source foundation for executing on the most demanding projects – without impacting the XRPL’s lean and efficient feature set. XRPL enables a wide variety of services and use cases including payments, decentralized finance, and tokenization. Learn more at

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Color Star Technology and Global Digital Club Forms Strategic Partnership with Metaverse Digital Economy as the Focus

Color Star Technology | September 07, 2022

Color Star Technology Co., Ltd. ( Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, has recently signed an official strategic partnership agreement with Global Digital Club ("GDC"). From now on, the focus of this partnership will be on the metaverse digital economy, and both parties will jointly develop a series of related digital businesses in [Color World_Metaverse]. "Color Star has always viewed smart intelligence as its technical core, and while we continue to develop the entertainment metaverse, we expect to further develop more industrial content, the digital economy and artificial intelligence since they will certainly be profitable developments for the company. The partnership with GDC will not only allow us to progress further with our digital economy, but also allow Color Star to attract more partners, which is a very good thing. Next, we will partner with more corporate organizations, which suggests that the future developments of Color Star will be more diversified and comprehensive, bringing our partners and investors more guaranteed revenue." -CEO of Color Star, Farhan Qadir Global Digital Club is a world-renowned professional digital investment club, with members including global elites and top executives from leading companies around the world. Every year, the GDC holds major industry summits and organizes regular invite-only member meetings to more accurately and effectively enhance the globalization of the digital economy, providing the most accurate and representative outlook analysis for the industry, and to help corporate members establish effective cooperation with each other. As an authority in the digital economy industry, Color Star and GDC will utilize their respective advantages and resources to actively cooperate on the metaverse platform [Color World_Metaverse], connecting relevant NFTs, metaverses and other relevant content together.

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You need a purpose for your video, is it going to educate, promote your sale, engage or tease? What are you trying to communicate with your customers should be your first question? Use this list of questions to determine what video would be best. Always establish goals and a reason for what you are doing and the video will grow from there.