Tuya Smart (NYSE: TUYA), a global IoT development platform services provider, alongside Monster®, Razer™, and JEM Accessories, announced an expansion of Tuya and JEM's strategic partnership by integrating Monster™ Smart Illuminessence™ lighting products into the Razer Chroma™ RGB ecosystem.
This new integration will enable immersive decorative lighting experiences indoors and out and consumers will soon elevate their game with next-level, real-time LED multi-sensory lighting experiences. Designed to enhance existing in-game play, this partnership was galvanized with the commitment to expand the Razer Chroma™ lighting ecosystem dynamically and dramatically. Monster™ Smart Illuminessence™ will be the largest selection of Razer Chroma-enabled lighting products in the market.
Tuya and Monster's strategic partnership was initiated in 2018 and officially announced three years ago during CES in 2019. Today's announcement marks a step forward for both parties toward realizing a smart future made accessible to all. By leveraging Tuya's industry-leading IoT Development Platform services, they have been able to bring these smart products to consumers' homes quickly and reliably.
As an important strategic partner, we're proud to support Monster™ Smart Illuminessence™ and JEM's continuous innovation using our open IoT Development Platform services, This new integration with Razer Chroma™ will open up new possibilities for consumers looking to enhance their gaming experience."
Eva Na, CMO, Tuya Smart.
Seamless Integration
Razer Chroma™ RGB is the world's largest lighting ecosystem for gaming devices. As the leading global lifestyle brand for gamers, Razer's open ecosystem allows partners to connect their devices into the Razer Chroma™ ecosystem with Razer Synapse, bringing full-spectrum beauty to more gamers. Monster™ Smart Illuminessence™, manufactured by license partner JEM Accessories and developed with Tuya's IoT technology integrates seamlessly with all Razer Chroma-enabled devices to create a larger visual footprint within users home Wi-Fi network. From health statuses, power-ups and wins, every in-game action, on-screen color, and beat of music can enable connected lights to react in-real time seamlessly.
Gamers are many things today. Gamers want to be entertained, gamers are competitors, gamers are content creators and Monster® thinks that lighting the environment that you're gaming in enhances that experience for all types of gamers, Relying on Tuya's ecosystem for device integration has allowed us to realize the opportunity to provide these gaming experiences to all consumers."
Kevin Lee, SVP of Corporate Development, Monster®.
With over 16 million colors and endless possibilities for creative expression, all Monster™ Smart Illuminessence™ devices are RGB-enabled, Wi-Fi, app, and voice controlled, and designed to breathe spectacular color into any environment.
ABOUT TUYA SMART
Tuya Smart (NYSE: TUYA) is a leading technology company focused on making our lives smarter. Tuya does this through offering a cloud platform that connects a range of devices via the IoT. By building interconnectivity standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Tuya solutions empower partners and customers by improving the value of their products while making consumers' lives more convenient through the application of technology. Through its growing commercial SaaS business, Tuya offers intelligent business solutions for a wide range of verticals. The Company's platform is backed by industry-leading technology complete with rigorous data protection and security. Tuya partners with leading Fortune 500 companies from around the world to make things smarter, including Philips, Schneider Electric, Lenovo and many others.
ABOUT MONSTER® PRODUCTS
Monster® has been leading the way with innovation in Headphones, Speakers, HDMI Cables, and Power Solutions for over four decades and currently holds 1174 Trademarks for several different product categories globally. At Monster® our fundamental, driving principle is "Always Lead. Never Follow." Now looking forward to today and the next four decades trailblazing smart IoT products, powered by Tuya.
The Head Monster, Noel Lee, an entrepreneurial icon in the entertainment and music industries, has worked with some of the world's finest musicians and professionals. He started Monster Cable® & Monster Power® over 40 years ago in a San Francisco garage. Noel has made milestones in design, technology, and performance with successes like Beats by Dr. Dre. Monster® has now moved beyond the status quo with higher performance headphones, speakers and decorative lighting.