WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

Spotlight

The popularity of live streaming has led to a huge variety of streaming software tools on the market in 2018.Each of these software options comes with basic live streaming and recording features, such as single-destination streaming, multiple video sources, chroma key (i.e. green screen), live switching, and custom transitions. However, each software has its own advantages, disadvantages, and ideal use cases which are important to consider before making your selection.


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MEDIA AND BROADCASTING

pixitmedia, a Kalray Subsidiary, Supports Amazon Web Services’ Media & Entertainment Creation Lifecycle Demonstrations at IBC 2022

pixitmedia | September 06, 2022

pixitmedia1, a Kalray company, has announced that pixstor™ and ngenea® (a shared storage and data orchestration solution) will be included in the content production area at the Amazon Web Services (AWS) stand (5.C80) at IBC 2022. AWS will be showcasing a suite of end-to-end cloud production workflows, demonstrating how the industry’s leading tools for editing, compositing, finishing, grading and quality control (QC) can be used for full production in the cloud. These workflows will be supported by pixitmedia’s flagship products, pixstor and ngenea, software-defined storage and orchestration software. This follows the announcement that pixitmedia has been accepted into the AWS Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS. Offline editorial, visual effects (VFX) and color grading work is not only possible in the cloud, but can deliver huge and tangible benefits in performance, collaboration, scalability, and cost efficiencies for producers. At IBC stand 5.C80, AWS will demonstrate the media creation lifecycle in five stages. Live camera footage will be ingested to a cloud collaborative environment using dailies platform Moxion. That footage will be edited in Adobe® Premiere® Pro and conformed in Flame®, Autodesk®'s finishing and VFX solution. A fourth stage will demonstrate FilmLight Baselight performing the color grade, and finally, the content will pass through Colorfront Streaming and Broker Service for QC, which also reads directly from Amazon S3. The high-resolution, uncompressed 4K media for all five stages of the production process will be edited in place on the powerful media-centric storage infrastructure powered by pixstor and ngenea, with 10-bit uncompressed video streamed from applications running in the cloud to the stand. It will use the latest AWS Cloud Digital Interface (AWS CDI), NewTek Network Device Interface (NDI), and Colorfront Streaming and Broker Service technology, over a secure internet connection to an Amazon VPC. Amazon EC2 compute, Amazon Elastic Block Store and Amazon S3 storage underpin the entire pixstor and ngenea solution. “We’re looking forward to being featured in the AWS stand at IBC to showcase our storage and data orchestration platform to the Media & Entertainment industry. Together with AWS and industry-standard software providers, we will demonstrate that high-end editorial, VFX and color grading work is possible in the cloud today. We are providing our customers with ease of use, guaranteed performance, greater collaboration and seamless workflows in the cloud.” -Ben Leaver, EVP of Business Development and Co-Founder of pixitmedia pixitmedia is a global member of the AWS Partner Network (APN) and an industry facilitator of cloud-enabled production workflows. pixstor offers AWS customers an agile storage environment that guarantees adaptability and performance. Coupled with the power of pixitmedia’s ngenea, it quickly and securely transports data to and from globally distributed cloud, object storage, and traditional network attached storage (NAS). About pixitmedia pixitmedia is a Kalray company (Euronext, ALKAL), a leading provider of hardware and software technologies and solutions for high-performance, data centric computing markets, from cloud to edge. pixitmedia and Kalray share a common vision and a complementary value proposition in both software and hardware to address today’s and tomorrow’s data-intensive world with solutions for a more intelligent, effective, energy-wise and user-friendly data-driven world. pixitmedia facilitates seamless collaboration to enable the power of ideas. Our award-winning purpose-built, software-defined storage and data solutions simplify the flow of data to connect an increasingly complex world. Our aim is to deliver beyond expectations throughout all areas of our operation. We devise optimized solutions that give customers both choice and freedom, our restless innovation constantly pushes boundaries and the unrivalled care and knowledge of our team ensure optimum performance and value. Customer success is at the heart of our business, we have technical specialists and a unique, dedicated lab facility to guarantee the effectiveness of our solutions.To learn more about pixitmedia at IBC 2022, click here For more information, please visit: https://www.pixitmedia.com or email: marketing@pixitmedia.com About Kalray Kalray (Euronext Growth Paris - ALKAL) is a leading provider of hardware and software technologies and solutions for high-performance, data-centric computing markets, from cloud to edge. Kalray provides a full range of products to enable smarter, more efficient, and energy-wise data-intensive applications and data center infrastructures. Kalray’s offerings include its unique patented DPU (Data Processing Unit) processors and acceleration cards, as well as its leading-edge software-defined storage and data management offers. Individually or combined, Kalray’s high-performance solutions allow its customers to improve the efficiency of data centers or design the best solutions in fast-growing sectors such as AI, Media & Entertainment, Life Science, Scientific Research, Edge Computing, Automotive and others. Founded in 2008 as a spin-off of the well-known French CEA research lab, with corporate and financial investors such as Alliance Venture (Renault-Nissan-Mitsubishi), NXP Semiconductors and Bpifrance, Kalray is dedicated through technology, expertise and passion to offer more: more for a smart world, more for the planet, more for customers and developers. https://www.kalrayinc.com 1 pixitmedia is the dedicated branch for Media & Entertainment markets of arcapix Holdings Ltd, acquired by Kalray. See press release on March 3, 2022.

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MEDIA AND BROADCASTING

Color Star Technology and Global Digital Club Forms Strategic Partnership with Metaverse Digital Economy as the Focus

Color Star Technology | September 07, 2022

Color Star Technology Co., Ltd. ( Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, has recently signed an official strategic partnership agreement with Global Digital Club ("GDC"). From now on, the focus of this partnership will be on the metaverse digital economy, and both parties will jointly develop a series of related digital businesses in [Color World_Metaverse]. "Color Star has always viewed smart intelligence as its technical core, and while we continue to develop the entertainment metaverse, we expect to further develop more industrial content, the digital economy and artificial intelligence since they will certainly be profitable developments for the company. The partnership with GDC will not only allow us to progress further with our digital economy, but also allow Color Star to attract more partners, which is a very good thing. Next, we will partner with more corporate organizations, which suggests that the future developments of Color Star will be more diversified and comprehensive, bringing our partners and investors more guaranteed revenue." -CEO of Color Star, Farhan Qadir Global Digital Club is a world-renowned professional digital investment club, with members including global elites and top executives from leading companies around the world. Every year, the GDC holds major industry summits and organizes regular invite-only member meetings to more accurately and effectively enhance the globalization of the digital economy, providing the most accurate and representative outlook analysis for the industry, and to help corporate members establish effective cooperation with each other. As an authority in the digital economy industry, Color Star and GDC will utilize their respective advantages and resources to actively cooperate on the metaverse platform [Color World_Metaverse], connecting relevant NFTs, metaverses and other relevant content together.

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TECHNOLOGIES, MEDIA AND BROADCASTING

Epson Adds New Home Cinema 2350 Smart Gaming Projector to Top-Selling Lineup

Epson | September 26, 2022

Built for the community of gamers craving a bigger, more immersive gameplay experience, Epson today unveiled the new Home Cinema 2350 4K PRO-UHD®1 3-Chip 3LCD Smart Gaming Projector. Equipped with proprietary 4K PRO-UHD1 technology, HDR10,2 1080p resolution with 120Hz refresh rate, and input lag times under 20 milliseconds, the Home Cinema 2350 creates an immersive gaming experience in almost any setting – whether friendly or competitive. With 2,800 lumens of color and white brightness,3 the Home Cinema 2350 offers stunning images and color accuracy in a variety of lighting conditions for late-night or all-day gaming sessions. "Leveling up the gaming scene, the new Home Cinema 2350 offers a powerful set of features in a compact form factor, including industry-leading input lag time performance, incredibly bright image and support for immersive 4K content, along with an epic projected image size up to 500-inches for engaging experiences that will make players feel as though they are in world Building off of Epson's top-selling Home Cinema 2000-series projector line, the Home Cinema 2350 is a versatile and powerful solution for enjoying your favorite streaming and gaming content on a big screen." -Fernando Tamashiro, product manager, Epson America, Inc With a compact design that offers flexible lens shift capabilities for setup and portability, the Home Cinema 2350 makes it possible to take big-screen gaming and entertainment virtually anywhere. Adding on a convenient all-in-one sound solution, the Home Cinema 2350 features an integrated 10 W bass-reflex speaker and allows for multiple audio options. The projector also includes built-in Android-TV®4 to easily stream your favorite Twitch and YouTube™ gaming channels, or switch to a movie night with access to Netflix, Amazon Prime Video, Disney+, HBO Max™, Hulu and more.5 Additional features include: 4K PRO-UHD1 — An amazing 4K experience utilizing advanced processing for resolution enhancement, color and image processing; HDR102 and HLG support produce an extraordinary range of color and detail in both bright and dark scenes Capable of Supporting 120 FPS Games – Competitive gaming performance at 1080p resolution with 120 Hz refresh rate or smooth 4K PRO-UHD1 HDR2 gaming performance up to 60 Hz Best-in-Class Color Brightness6 — Advanced 3-chip 3LCD technology displays 100 percent of the RGB color signal for every frame, allowing for outstanding color accuracy while maintaining excellent color brightness without any distracting "rainbowing" or "color brightness" issues seen with other projection technologies Smart Streaming Capability — Latest Android TV4 interface with a simple-to-use remote – including voice search with built-in Google Assistant™; watch all your favorite streaming channels including Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, YouTube and more; even stream live TV with apps like YouTube TV™5 Integrated Audio Technologies — Built-in 10 W bass-reflex speaker, plus Bluetooth wireless audio device support,7 provide a number of audio options Lens Shift Capability for Flexible Installation — +/- 60 percent vertical lens shift allows for incredible flexibility when installing the projector on tables, bookshelves, ceilings and more Availability The Home Cinema 2350 4K PRO-UHD1 3-Chip 3LCD Smart Gaming Projector (MSRP $1,299) is now available through the Epson online store and select retailers. The Home Cinema 2350 comes equipped with a two-year limited projector warranty and 90-day lamp, and two-business-day replacement with free shipping. About Epson Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

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TECHNOLOGIES,SOLUTIONS

SponsorPulse partners with Dynata and MiQ to launch scalable sport and entertainment Audience Network, backed by consumer insight

SponsorPulse | November 16, 2022

SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes. "With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless." Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling. "Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability," -Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata. SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences." "Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions." -Jason Furlano, SVP of commercial, MiQ Canada. For more information, check out https://www.sponsorpulse.com/audience-network. About SponsorPulse SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com About Dynata Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com. About MiQ We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com

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Spotlight

The popularity of live streaming has led to a huge variety of streaming software tools on the market in 2018.Each of these software options comes with basic live streaming and recording features, such as single-destination streaming, multiple video sources, chroma key (i.e. green screen), live switching, and custom transitions. However, each software has its own advantages, disadvantages, and ideal use cases which are important to consider before making your selection.

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