WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

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BUSINESS

iQIYI Enters into Content Licensing Cooperation with Douyin

iQIYI, Inc. | July 19, 2022

iQIYI, Inc. (Nasdaq: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, announced that the Company has entered into a definitive agreement with Douyin, pursuant to which the Company will license select content to Douyin for editing and distribution as short form videos in the formats agreed by the two companies. The Company and Douyin will also cooperate in other operational areas. "The cooperation between iQIYI and Douyin demonstrates the value recognition of iQIYI's exceptional content portfolio, as well as the strength and longevity of the Company's premium long-form video content. And more importantly, this is a milestone that showcases the mutual respect and collective efforts in protecting intellectual property. We believe our cooperation will unlock new opportunities that will enrich the online video ecosystem, increase the value of our existing intellectual property, broaden monetization opportunities, and create win-wins for both platforms, content creators, and our users." -Mr. Yu Gong, Founder, Director, and Chief Executive Officer of iQIYI About iQIYI, Inc. iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. We produce, aggregate and distribute a wide variety of professionally produced content, or PPC, as well as a broad spectrum of other video content in a variety of formats. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, online games, live broadcasting, IP licensing, talent agency, online literature, etc.

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PRODUCTS

iClick Interactive Releases Metaverse Livestreaming Mobile App Arohar

iClick Interactive Asia Group Limited | June 28, 2022

iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR and interactive 3D avatars to bring a brand new metaverse-based live streaming experience to users. iClick's flagship product, Arohar, for KOL promotion in overseas markets represents a new SaaS paradigm for live streaming. According to the global consulting firm PricewaterhouseCoopers ("PwC"), the metaverse-related market is estimated to reach USD467.4 billion by 2025. Featuring immersive virtual backgrounds and effects, and the ability to create real-time facial animation avatars through AR technology, Arohar's all-in-one livestreaming solution marks iClick's first step into the metaverse market. Arohar currently enables users to access Meta and other overseas metaverse platforms, and future upgrades will help accelerate the development of the metaverse ecosystem and promote the transformation of the live streaming industry. Arohar brings exciting new features to livestreaming including 3D avatars with AR facial micro-expression tracking and real-time facial animation and immersive virtual backgrounds through the AI image processing technology. Arohar is able to instantly detect the physical features of the live streamer and generate a clear virtual likeness and background without a green screen. Through these innovations, Arohar delivers a cutting-edge metaverse livestreaming experience that allows users to enjoy eight key features: Access to high quality virtual backgrounds; Create real-time animated 3D avatars; Enhance facial features with beauty and makeup filters; Use multi-scene switching to ensure smooth and attractive live streaming; Remote control of live streaming via App or Bluetooth; Share mobile game streams with friends and fans seamlessly via screen sharing; Enhance live streams through built-in massive live streaming resources; Support live streaming to multiple social media platforms such as Facebook Live, YouTube, Twitch, Twitter, Instagram and more. "We are very excited to announce the overseas launch of Arohar, a breakthrough solution that empowers metaverse livestreaming under our 'SaaS+X' business model. Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands' challenges in the face of rapidly evolving business models and market." -Frankie Ho, iClick's President of International Business About iClick Interactive Asia Group Limited Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit https://ir.i-click.com.

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BUSINESS

Synamedia acquires Quortex to add just-in-time live video streaming and accelerate its SaaS offerings

Synamedia | July 14, 2022

Synamedia, the world's largest independent video software provider, announced it has acquired Quortex, the privately-held provider of a leading cloud video delivery platform optimized for just-in-time processing of live video streaming. With this acquisition, Synamedia will enhance its cloud Video Network capabilities, complementing its VIVID Workflow as-a-Service (WaaS) with a set of innovative solutions for OTT content processing, disaster recovery, long tail content processing for large service providers, and live events. Using a patented, industry-first, pay-as-you-stream model, Quortex's just-in-time technology provides exactly the resources required at any given time. If no-one is watching a channel, it simply frees up those resources. This methodology provides time to market and considerable cost advantages over existing cloud approaches, while ensuring that every deployed resource has a purpose. For example, for long tail content, Quortex's technology reduces cloud costs up to 67%. Quortex's multi-tenant SaaS technology builds video streams on-the-fly, based on the end users' requirements and matched to viewers' locations, devices and time zones. It adapts to unpredictable network, infrastructure and audiences, and automatically scales cloud resources up and down, leveraging spot instances that take advantage of spare cloud capacity at a fraction of the typical cost, while maintaining quality of experience. The service is designed for any live streaming provider including telcos, cable operators, direct-to-consumer (D2C) players, and broadcasters. As a founding member of Greening of Streaming, and as energy costs spiral and organizations commit to cutting CO2 emissions, Quortex is well positioned to play an important role in sustainability strategies. "By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request. This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see enormous potential as we expand Quortex's reach globally - for the fast-growing D2C live streaming market as well as our traditional service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments." -Julien Signes, EVP and General Manager of Video Network at Synamedia Ben Keen, independent analyst and advisor, commented, "True innovation often derives from a dismantling of legacy approaches to a problem and Quortex has brought some timely fresh thinking to video streaming technology. Reversing the traditional 'push' architecture, the Quortex team has come up with a potentially more efficient scalable 'pull' process that uses bandwidth only when it is required. The addition of this true SaaS proposition to the portfolio should allow Synamedia to offer live streaming services to a far broader range of increasingly cost-sensitive and environmentally-aware customers." Marc Baillavoine, CEO and Founder of Quortex, said, "With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia's global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint." Quortex was founded in Rennes, France, in 2018 by a team of video industry experts with more than 100 patents. Customers include beIN Group Media, M6 and Red Bee Media. The company's employees in France and the UK will be joining Synamedia. Quortex has been supported since its inception by Elaia, Go Capital, Unexo and business angels. Its technology will be part of Synamedia's Video Network portfolio, and the company will continue to operate under its own brand while taking advantage of Synamedia's customer base, financial strength and global presence. About Synamedia We're trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.

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VIRTUALIZATION

Metaverse Platform Metarix Announces Diamond Partnership with Tenset

Metarix | May 21, 2022

Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.The Metarix is a smart contract platform built on its own Layer 2 Blockchain experienced (but not limited to) in its Metaverse. The project is in its early stages of building, currently building its blockchain, followed by metaverse, DEX, NFT marketplace, SDK service, WEB3.0 platform, P2E game, and the other stage 1 production attractions and experiences. The tech industry and financial world are merging into one and it’s happening on the only platform that is sustainable throughout political affiliation, inflation, gender, race, creed, etc.- the blockchain. Throughout the countries of the world, everyone from everywhere is feeling the shakings of uncertainty and instability. Financially speaking, a lot of people are hedging against inflation and even their own local currency for something that is deflationary and has the potential to increase in value over time solely relying on supply and demand to determine market value. It is estimated that only 4% of the world’s population is using cryptocurrency at this moment. Years ago, game developers toyed with the ideas of an open-world concept game, where there was a freedom to roam and interact as the player saw fit. For the first time, there was a bit of freedom in gameplay that attracted millions to that niche of gaming. From RPGs, MMORPGs, GTA’s, etc., the hunger for freedom in the digital world had manifested to a point of creation. That passion for free gameplay, the desire to create beyond the limits of humanity, and the dream of financial freedom and economic stability had a baby- it is called The Metarix. The Metarix is a metaverse built on the foundation of its own Layer 2 Blockchain called the Metarix Chain. The currency of this token and metaverse is MTRX. Diamond Partnership with Tenset Metarix has managed to land a diamond partnership with tenset which is one of the most trusted launchpad platforms. They are launching a presale in partnership with Tenset and few of their products will be launched soon. Metarix is one of the best projects in recent times for being innovative in building a complete decentralized ecosystem for Gaming, NFT's and Metaverse. The Metarix offers a platform that allows other crypto programs, games, NFTs, and decentralized exchanges (DEXs) to run inside or outside its metaverse. But inside, you’ll see islands, properties for sale, houses, beaches, mountains, businesses, attractions, mini-games, concert halls, arcades, shops, NFT marketplace, banks, and software development kits that will be the game development center to help the average joe design his own iteration of the 90’s arcade game he was addicted to, or the teen creating his own viral NFT. Metarix has truly put the power to design and create wealth as the user chooses. Metarix has an NFT marketplace to support the games, music, and NFTs created with the SDKs, as well as a DEX to support the cryptos created via the new games and the games hosted in the Metarix Metaverse. This ecosystem is governed by the MTRX (Metarix Token), which is in Presale starting May 20th. Expect the token launch to happen after all presale events and IEOs. This is a project to keep an eye on. The road map is very ambitious, and the project has a proven development team that can get it done at a high level. Users can connect to the presale page and invest or watch the development unfold before their eyes. Metarix’s website is metarix.network. All inquiries can be made to support@metarix.network. About Metarix METARIX is a decentralized metaverse built on its own layer 2 solution blockchain. Filled with an ecosystem of P2E gaming, functional NFTs, web3 commerce, business endeavors, virtual real estate, concerts, live venues, content creation services & more. The governance METARIX token will be available via PRESALE starting 5/20/2022.

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