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Introduction to AR and VR: The Future of Immersive Technology

March 27, 2023

In this video, we'll introduce you to the exciting world of augmented reality (AR) and virtual reality (VR).
You'll learn about the differences between these two technologies and how they are changing the way we interact with the world around us.

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Cox Media

Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI.

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What is Augmented reality and how does it work?

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With evolving technology, the data we obtain about our environment is richer than ever before. It also seems that we keep having less time and more choices. To keep up, we need something that would help us to comprehend information and make decisions faster....

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Meta's Top Researcher: Why We'll Have Both AR & VR Glasses

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Meta's top researcher Michael Abrash breaks down the technological differences that could lead to VR & AR glasses moving along parallel paths to replaces PCs and phones....

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Google Earth VR — Bringing the whole wide world to virtual reality

video | November 16, 2016

Introducing Google Earth VR, our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the edge of a mountain, and even soar into space. Google Earth VR is available now on Steam for the HTC Vive....

Watch Now

CREAL's light-field technology in AR glasses

video | August 15, 2022

The light-field projector is embedded in the arms of the glasses and bounces the light-field components from a holographic combiner (placed in the glass itself) to the eye. Each light-field component enters the eye through slightly different perspectives. All perspectives brought together reconstruct the full virtual scene right in front of you. In total, we send over 6000 low colour resolution images to the eye every second which makes it technically possible to display a flying bullet....

Watch Now

What is Augmented reality and how does it work?

video | June 27, 2022

With evolving technology, the data we obtain about our environment is richer than ever before. It also seems that we keep having less time and more choices. To keep up, we need something that would help us to comprehend information and make decisions faster....

Watch Now

Meta's Top Researcher: Why We'll Have Both AR & VR Glasses

video | October 12, 2022

Meta's top researcher Michael Abrash breaks down the technological differences that could lead to VR & AR glasses moving along parallel paths to replaces PCs and phones....

Watch Now
MORE VIDEOS

Spotlight

Cox Media

Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI.

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