theAudience

theaudience.com

theAudience is a Culture Company that Builds Genuine Connections Between Consumers & Brands.Ever since our conception in 2011, we've blurred the boundaries between marketing, entertainment and technology. Today our ‘Culture Lab’ maps the cultural landscape existing between a brand and its consumers, identifying the passion points, people, partners and places that truly matter.Armed with this knowledge our Content Studio develops social stories, initiatives and communities that weave companies into the very fabric of society.

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Media and Broadcasting

SKY NEW ZEALAND SELECTS INTERTRUST EXPRESSPLAY DRM TO SAFEGUARD ITS SKY GO OTT SERVICE

Intertrust, Sky New Zealand | June 09, 2021

news image

Intertrust and Sky New Zealand announced that Sky New Zealand would use Intertrust’s ExpressPlay DRM cloud service to help protect Sky New Zealand’s Sky Go, an over-the-top (OTT) video service. With the selection of ExpressPlay DRM, Sky New Zealand joins many video service providers in the Asia-Pacific region using Intertrust’s content protection services. ExpressPlay DRM is a complete multi-DRM monetization service for OTT streaming operators and content distrib...

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Technologies, Business

DATASTAX’S ASTRA STREAMING GOES GA WITH NEW BUILT-IN SUPPORT FOR KAFKA AND RABBITMQ

DataStax | June 30, 2022

news image

DataStax, the real-time data company, announced the general availability (GA) of Astra Streaming, an advanced, fully-managed messaging and event streaming service built on Apache Pulsar™. Now featuring built-in API-level support for Kafka, RabbitMQ and Java Message Service (JMS), Astra Streaming makes it easy for enterprises to get real-time value from all their data-in-motion.“Many enterprises are struggling with fragmented and complex streaming architectures, with most of the...

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Technologies

LOCAL MEDIA CONSORTIUM AND VIAFOURA ANNOUNCE PARTNERSHIP TO ENHANCE AUDIENCE ENGAGEMENT, CONTENT MODERATION AND MONETIZATION

prnewswire | November 11, 2020

news image

Viafoura, which produces 10 billion month to month site visits and 400 million extraordinary clients through its set-up of commitment and network building devices, will serve the entirety of the LMC's individuals, which incorporates in excess of 4,500 nearby news sources from 90 media organizations. Accordingly, LMC individuals will viably manufacture, draw in and adapt their advanced networks with Viafoura apparatuses, for example, constant discussions, live sites, network visit, personaliz...

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Business

ALLIANCE ENTERTAINMENT COMPLETES BUSINESS COMBINATION WITH ADARA

Alliance Entertainment | February 14, 2023

news image

Alliance Entertainment, an entertainment wholesaler, has recently declared its completion of the previously announced business combination with Adara, a particular purpose acquisition corporation, approved by the Extraordinary General Meeting of Adara's shareholders. This combination will offer direct-to-consumer and e-commerce services to the entertainment industry, investing in proprietary and automation software and increasing market share and positioning in physical medi...

Read More
news image

Media and Broadcasting

SKY NEW ZEALAND SELECTS INTERTRUST EXPRESSPLAY DRM TO SAFEGUARD ITS SKY GO OTT SERVICE

Intertrust, Sky New Zealand | June 09, 2021

Intertrust and Sky New Zealand announced that Sky New Zealand would use Intertrust’s ExpressPlay DRM cloud service to help protect Sky New Zealand’s Sky Go, an over-the-top (OTT) video service. With the selection of ExpressPlay DRM, Sky New Zealand joins many video service providers in the Asia-Pacific region using Intertrust’s content protection services. ExpressPlay DRM is a complete multi-DRM monetization service for OTT streaming operators and content distrib...

Read More
news image

Technologies, Business

DATASTAX’S ASTRA STREAMING GOES GA WITH NEW BUILT-IN SUPPORT FOR KAFKA AND RABBITMQ

DataStax | June 30, 2022

DataStax, the real-time data company, announced the general availability (GA) of Astra Streaming, an advanced, fully-managed messaging and event streaming service built on Apache Pulsar™. Now featuring built-in API-level support for Kafka, RabbitMQ and Java Message Service (JMS), Astra Streaming makes it easy for enterprises to get real-time value from all their data-in-motion.“Many enterprises are struggling with fragmented and complex streaming architectures, with most of the...

Read More
news image

Technologies

LOCAL MEDIA CONSORTIUM AND VIAFOURA ANNOUNCE PARTNERSHIP TO ENHANCE AUDIENCE ENGAGEMENT, CONTENT MODERATION AND MONETIZATION

prnewswire | November 11, 2020

Viafoura, which produces 10 billion month to month site visits and 400 million extraordinary clients through its set-up of commitment and network building devices, will serve the entirety of the LMC's individuals, which incorporates in excess of 4,500 nearby news sources from 90 media organizations. Accordingly, LMC individuals will viably manufacture, draw in and adapt their advanced networks with Viafoura apparatuses, for example, constant discussions, live sites, network visit, personaliz...

Read More
news image

Business

ALLIANCE ENTERTAINMENT COMPLETES BUSINESS COMBINATION WITH ADARA

Alliance Entertainment | February 14, 2023

Alliance Entertainment, an entertainment wholesaler, has recently declared its completion of the previously announced business combination with Adara, a particular purpose acquisition corporation, approved by the Extraordinary General Meeting of Adara's shareholders. This combination will offer direct-to-consumer and e-commerce services to the entertainment industry, investing in proprietary and automation software and increasing market share and positioning in physical medi...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us