Nielsen is growing the membership for its U.S. dynamic ad insertion (DAI) pilot, adding the smart TV chipmaker MediaTek and national cable network group A+E Networks.A+E joins CBS in the Nielsen trial working on replacing advertisements in live linear programming on select networks.Nielsen’s DAI pilot is using Gracenote Video Automatic Content Recognition technology. The tech is used to allow MediaTek-based smart TV platforms to deliver addressable advertising capabilities in live trials a...
FIERCEVIDEO
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There is never a lot of industry buzz around the movie studio’s on-demand rental business. This is when audiences at home are prompted to rent and/or buy a film through their television provider via pushing a button on their remote control. While the rental window lacks the sex appeal, budgets and the excitement of opening weekend at the box office, studio executives are now starting to pay more attention to monetizing the digital distribution of their releases....
MEDIAPOST
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The Xbox One X clocks in as the most powerful video game console ever created. To maximize its increase in power, a number of games have received dedicated patches optimizing them for 4K visuals and better performance. These games, which Microsoft calls Xbox One X Enhanced, are the best showpieces for your new Xbox One X hardware, especially if you’re pairing it with a 4K TV.In addition to running in 4K, Xbox One X Enhanced games come with other clear upgrades. Players with 1080p resolutio...
DIGITAL TRENDS
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The AR/VR industry seems to have made its mind up on platforms, based on responses to Digi-Capital and AWE’s Global AR/VR Industry Survey (full details in Digi-Capital’s Augmented/Virtual Reality Report). While there are still opportunities for niche players and startups, clear standouts are now top of mind across the XR industry.At the top level, mobile AR matters more to the industry than either smartglasses or VR today. And in mobile AR, we’re really talking Apple’s AR...
VENTUREBEAT
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Electronic Arts calls it cloud gaming, but the company’s chief technology officer Ken Moss has a different way of describing the emerging tech.“I truly believe it is going to revolutionize how games are experienced,” he said. “We have watched it, studied it, have been working on it for awhile now and we really believe that strong future is right about now.”Cloud gaming is technology that essentially takes away the requirements for a high-end computer or gaming conso...
VARIETY
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Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds. For one, the devices aren’t cheap. While there are affordable options out there, some can leave a substantial dent in a consumer’s wallet. And many consumers don’t want to shell out money for a device they feel doesn’t have enough content. But video may change their perception....
EMARKETER
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