ID&T

TechCrunch | October 31, 2017

In January of 2016, Netflix globally expanded its service to cover almost every country in the world, effectively becoming the only streaming service to do so. But in December of last year, Amazon Prime Video brought the competition to Netflix, expanding to more than 200 countries and territories across the globe....

variety | November 13, 2017

Cheryl Idell, a veteran of media research and advertising measurement with nearly three decades of experience, has joined Snap as head of entertainment measurement. Snap hired Idell to help pitch its advertising products to movie studios, TV networks and internet-video platforms. She reports to Ali Rana, Snap’s global head of measurement and insights....

emarketer | November 10, 2017

New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source. According to the latest edition of the firm’s annual “Conquering Content” report, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix....

emarketer | July 11, 2017

Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds. For one, the devices aren’t cheap. While there are affordable options out there, some can leave a substantial dent in a consumer’s wallet. And many consumers don’t want to shell out money for a device they feel doesn’t have enough content. But video may change their perception....