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MEDIAPOST'S SEARCH & PERFORMANCE INSIDER SUMMIT

April 28-01, 2019
USA (United States of America)
Search engine marketing is the original, and most accountable, "performance" marketing vehicle in digital. But today, those disciplines and data are interwoven with all of the many channels where consumers flag their intent, and marketers can close the loop and track the customer journey all the way to the final sale. From Social and Native advertising to content marketing and e-commerce advertising, Search is now at the head of a table of performance-oriented media that must target, track and work together to complete a customer’s journey.