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ADDRESS FOR SUCCESS: HOW ADDRESSABLE TV DELIVERS FULL-FUNNEL OUTCOMES

Designed for marketing & advertising professionals across all levels, Address For Success provides a guide to the Addressable TV marketplace and features 12+ real-world case studies across categories such as automotive, retail, CPG, travel and financial.Success is achieved through linear TV’s ‘scale of attention’ and emotional engagement combined with Addressable TV’s precision targeting, advanced data capabilities, scale and transparency which drives consumer awareness, interest and action.