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ADDRESSABLE TV: WHAT MARKETERS NEED TO KNOW

May 22, 2019 | (3:30 AM)
USA (United States of America)
Television is changing. TV and the internet are moving closer together and industries and technologies, previously separate and almost discrete, are converging. Addressable TV is at the heart of this convergence. It is an exciting development for advertisers and marketers as, while television is still a phenomenal way of reaching and engaging mass consumer audiences, addressable TV allows it to be used to target niche groups too. Exploring and Understanding the world of Addressable TV. What Addressable TV brings to television and advertisers?