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ENHANCING OVER-THE-TOP EXPERIENCE THROUGH INTERACTIVE TV

Today’s digital era is witnessing emergence of multi-channel content consumption platforms that empower the consumers with many choices. The need to adopt emerging technologies and new rules of customer engagement has become a key priority for today’s media & entertainment providers to attain and retain customer base.Interactive TV is the next big thing in media & entertainment world. Internet Protocol Television (IPTV), IPTV Smart Dongle and Over-the-top (OTT) services will rule the digital entertainment industry.