.
home.aspx
   

IMMERSIVE MEDIA—A NEW FRONTIER POWERED BY VIRTUAL AND AUGMENTED REALITY

The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.