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STATE OF THE U.S. OTT INDUSTRY - 2019

Join us for a discussion of major trends in the U.S. OTT sector including topics such as the growth and potential market size of ad-supported video as well as leading subscription OTT services, new launches and growing competition. Balancing latency and scale, for instance, has been an identified conundrum from the outset. When progressive downloads of MP4 files gave way to true streaming via Real-Time Transport Protocol (RTP), Real-Time Streaming Protocol (RTSP), and Real-Time Messaging Protocol (RTMP), there was a compelling need to use the infrastructure of content delivery networks (CDNs) to scale up these low-latency, session-based unicast streams to large (but still small compared to broadcast) audiences.