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MARKETING IN AN ALTERED REALITY WORLD

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!