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VIRTUAL REALITY: WHAT'S REAL, AND HOW MARKETERS SHOULD PREPARE

What is the current state of virtual reality hardware, platforms and marketing?How can marketers determine if their unique audiences are ready for VR?How should marketers measure VR success?Virtual reality hasn't yet made an appearance on the Digital Marketing Hype Cycle, but that will soon change. With new hardware coming to market and mainstream players like Facebook and The New York Times offering VR content, marketers must understand where VR can deliver for their brands.