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HOW HOLISTIC MARKETING MEASUREMENT DRIVES BUSINESS SUCCESS: GET MORE COMPLETE INSIGHTS

June 19, 2019 | (1:00 PM)
USA (United States of America)
Marketers must shift their marketing measurement strategy from simply reviewing post-campaign reports to actively analyzing results to guide the future. A unified measurement approach provides a complete view of channel performance, an understanding of how customers move across different touchpoints, and an ability to identify optimization opportunities. Armed with more complete performance insights, firms can make smarter investments that will ultimately drive incremental revenue and overall business growth.