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HOW COMPANIES IN THE LOCATION-BASED ENTERTAINMENT MARKET CAN LEVERAGE THE VR/AR HYPE

August 13, 2019 | (9:00 AM)
USA (United States of America)
A company’s ability to deliver a differentiated and premium entertainment experience is increasingly challenging, yet critically important in the location-based entertainment market. Virtual reality and augmented reality (VR/AR) offer exciting capabilities for venue operators, and represent new market opportunities for technology and content suppliers. But, companies aiming to capitalize on this growing market will need to be aware of the possibilities and major obstacles, be bold enough to adopt, and remain agile enough to adapt to the changing market conditions.