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AUGMENTING THE REAL WORLD: AR FOR THE AUTOMOTIVE HUD

While augmented reality (AR) and the augmented reality head-up display (AR HUD) have become hot topics for the automotive world, several challenges still need to be overcome. These include the alignment of computer-generated graphics with the real-world environment through accurate position estimation for virtual objects, handling of sensor and transmission latencies and finally, the ability to display the right content at the right point in time, to provide a seamless and immersive user experience that does not distract the driver but rather lends to a safer driving experience.