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WEBINAR: THE MULTISCREEN INNOVATION CROSSROADS: BUILD, BUY OR HYBRID?

This webcast will help platform operators and content owners to prepare for their next multiscreen innovation crossroads. Should you keep building your own multiscreen capabilities in-house or is it now time to buy an off-the-shelf platform? If you bought multiscreen capabilities, should you bring this function in-house and build your own? Is there a role for a hybrid ‘build-some-and-buy-some’ approach and would that offer the best of both worlds?