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CATALOG INTEGRATION ON AMAZON FIRE TV

Catalog integration allows users to seamlessly view, browse, and search for their content alongside content from Amazon and other streaming media providers within Amazon Fire TV. Regardless of where in the Fire TV user interface (UI) users find your content, they can play it directly without needing to open your app first. Catalog integration can drive new users to download and use your app, help retain existing users, and make your content eligible for promotion through Featured Content on the Fire TV.