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MEASURING HEAD-UP DISPLAYS FROM 2D TO AR: SYSTEM BENEFITS & DEMONSTRATION

Projecting speed, navigation, and alerts onto the car windshield—directly in the operator’s field of view—offers safety and design advantages that have made head-up displays (HUDs) the vehicle segment with the highest expected growth rate in the automotive market (Source: Mordor Intelligence, Automotive Head-up Display Market - Analysis of Growth, Trends, and Forecast (2018 - 2023)). Already introduced in several new vehicles, HUD technology is evolving rapidly. With the rise of virtual and augmented reality (VR, AR) in consumer electronics, user expectations regarding projection and holographic displays have set a high bar for HUD design and quality. The opportunity for automakers to gain a competitive advantage by offering fixed-depth, 2D HUDs may be brief. Anticipation is already building for next-generation 3D and AR HUDs, even prior to a widespread commercial rollout of the first integrated HUD systems.