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HOW GAME TOOK THE RETAIL EXPERIENCE TO THE NEXT LEVEL

GAME is the leading video game retailer in the UK. With the decline of high street shops, a decrease in footfall and increased online competition from big players like Amazon or Ebay, GAME radically changed its positioning and the in-store experience, adapting and evolving to ever changing customer needs. Hear directly from GAME on how the business adopted a customer-centric approach through the use of an insight community.