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WINNING THE BATTLE FOR OTT AUDIENCES

Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.