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DIRECT-TO-CONSUMER STREAMING | FRIEND OR CANNIBAL TO PAY-TV?

This webinar examines the impact of services like CBS All Access, HBO Now, Noggin and other direct-to-consumer streaming brands that have broken away from the pay-TV ecosystem. With the number of broadband-only homes in the U.S. approaching 10 million, we examine the opportunities for programmers and operators in branching out of the pay-TV environment. How these new platforms expand the consumer reach of their respective programmers .The success of broadband offerings from operators like Cablevision who embraced over-the-top (OTT) programming. The different perspective of operators like Comcast who view streaming as a potentially cannibalistic threat.