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VIDEO MONETIZATION AND AUDIENCE BUILDING

With an explosion in the amount of content being consumed Over-The-Top, video content providers are scrambling to accelerate the capture of additional, ongoing viewership and monetize this new distribution channel. A one-size-fits-all strategy for this type of disruptive scenario can yield disastrous results.Identifying and tailoring specific subscription and other automatically recurring revenue-based monetization models appropriate for a content owner or provider's audience based upon viewing habits is a key to rapid growth.