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FACING MEASUREMENT CHALLENGES IN ONLINE VIDEO?

With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your company’s video data, setting benchmarks, and advising your video strategists on what’s working, what trends to look for, and how to stay ahead of the competition.