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HOW-TO BUILD YOUR OWN BEST PRACTICES AROUND SOCIAL VIDEO

In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. With the main social video platforms constantly evolving their features and algorithms, and users, in tandem, changing the way they consume and engage with video, the onus is on publishers to understand the impact that these changes have – both in the short term, and in the longer term too. To further complicate things, not only do best practices differ from platform to platform, they also differ from genre to genre, and from target audience to target audience.