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MOBILE VIDEO: HOW TO CREATE A USER EXPERIENCE THAT DRIVES REVENUE

March 26, 2019 | (1:30 PM)
USA (United States of America)
Video download is quickly becoming a standard feature among OTT providers, because viewers are looking for truly seamless experiences. Research shows that 92% of U.S. consumers have been frustrated trying to stream video, and 50% often just give up trying to stream. Well implemented video download can enhance the audience experience and in turn boost the bottom line — but only if it’s done correctly. Otherwise, it can cause more frustration for viewers.