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AVOIDING OTT’S TOP 5 MISTAKES

Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscriber’s propensity to churn and deliver positive results at scale.