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MONETIZING THE NEW GENERATION OF PAY TV, OTT AND TV EVERYWHERE

The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple’s Steve Jobs even once said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon’s recently-announced Fire TV device, Google’s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. With 67 percent of 18-34 year olds subscribing to OTT services according to Vubiquity research, how do we make sense of and monetize the disruption and innovation most effectively?