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DRIVING THE DOLLARS FOR DIGITAL GAMING

Big changes in gaming have created new opportunities and challenges for monetising content. From social gaming to some of the biggest over-the-counter titles, there is a range of strategies for generating revenue. We look at the nascent arcade market in the 1970s and the linear progression ever since to today’s 7th generation of games. Gaming has moved on from Pong, but the basics remain the same as new releases generate peaks in revenue. Gaming was bigger than the music and movie industries in 1982 and the gap has widened. With more ways to connect and play, there are more ways to pay. We look at the different models and how everyone with a smartphone or tablet is now a gamer.