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PLAYING THE LONG GAME: SUCCESSFUL ACCOMMODATIONS PARTNERSHIPS WITH SPORTS MEDIA, AND ENTERTAINMENT

April 17, 2019 | (2:00 PM)
USA (United States of America)
The focus is to better understand how to partner with the non-traditional buyers who have a global presence and spend within the SME Segment.  The focus will be to better equip suppliers to sell/accommodate to this segment and understand the last minute nature that is required.  We will include examples of positive and not so positive situations to make it real for the attendee. At the end of the session, participants should be able to: Understand the Sports, Media, and Entertainment segment better. Have the tools needed to sell to and accommodate this segment. Learn from real examples how to handle address the needs of this segment.