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THE EVOLUTION OF PROGRAMMATIC: CATCHING THE NEXT WAVE OF DIGITAL MEDIA INNOVATION

The last few years have seen every which media channel get the programmatic treatment. Programmatic really is eating the marketing world and, as a marketer, it’s easy to get lost in all of the noise. from Bench’s Media Innovation Lab, as they present a framework for strategically evaluating emerging digital media opportunities. We’ll also look at some of the more exciting new channels and technology that is driving programmatic industry innovation so you can stay on the cutting edge. The evolution of programmatic and how to capitalise on its future.