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. Resources/Whitepapers/b135cf36-1d35-4da6-9e95-499d32c46883_augmented-reality.pdf
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AUGMENTED/VIRTUAL REALITY NEXT BIG THING OF DIGITAL ENVIRONMENT
Virtual Reality (VR) creates a digital environment that replaces the user’s real-world environment. VR is primarily used in gaming and entertainment applications.Augmented Reality (AR) overlays digitally-created content into the user’s real-world environment for instance, projecting sales and inventory data onto products on store shelves.Mixed reality (MR) is a blend of VR and AR creating an environment in which digital and physical objects can interact. For example, MR will allow marketers to put virtual products in consumers’ hands and gauge their responses. DOWNLOAD