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What does VR and AR mean for entertainment?

A dive into how VR/AR will change the way we approach entertainment."Interactive VR" Allows You to Participate Instead of Just Watching. An environment that reacts to the user in virtual reality is called "Interactive VR". This is used primarily in video games, but also in mobile applications.

Spotlight

CBS Television Distribution

CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 11 first-run series and holds the largest distributed television library at 70,000 hours strong. Among CTD’s critically-acclaimed programs are the #1 syndicated series Judge Judy; talk leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the #1 and #2 newsmagazines Entertainment Tonight and Inside Edition, along with The Insider; court show Hot Bench; and popular off-network product, including the CSI and Star Trek franchises, Everybody Loves Raymond, Frasier, NCIS, Criminal Minds, NCIS: Los Angeles, The Good Wife, Blue Bloods, Hawaii Five-0, Hot in Cleveland and Undercover Boss. In addition, CTD handles the domestic television distribution of CBS News, CBS Films and Showtime. CTD is a unit of CBS Corp.

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

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How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

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DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

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Spotlight

CBS Television Distribution

CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 11 first-run series and holds the largest distributed television library at 70,000 hours strong. Among CTD’s critically-acclaimed programs are the #1 syndicated series Judge Judy; talk leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the #1 and #2 newsmagazines Entertainment Tonight and Inside Edition, along with The Insider; court show Hot Bench; and popular off-network product, including the CSI and Star Trek franchises, Everybody Loves Raymond, Frasier, NCIS, Criminal Minds, NCIS: Los Angeles, The Good Wife, Blue Bloods, Hawaii Five-0, Hot in Cleveland and Undercover Boss. In addition, CTD handles the domestic television distribution of CBS News, CBS Films and Showtime. CTD is a unit of CBS Corp.

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