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whitepaper
THE SECOND HALF OF THE CHESSBOARD: MEDIA & ENTERTAINMENT IS NEARING THE ‘END OF DIGITAL’S BEGINNING’
Talkies. Cinerama. Betamax. DVDs. Napster. Kindle. Netflix. MP3s. Augmented reality (AR). Virtual reality (VR). Whatever the delivery mechanism du jour, media & entertainment businesses have been grappling for decades to leverage technological advancements to innovate their platforms.The examples are legion. The “small screen” of living room TVs supplanting the “big screen” of movie theaters, and then the “mini-screen” of mobile devices eclipsing both. The expanding reach and market value of gaming, with universities now offering e-sport scholarships. Amazon’s swift emergence as a major studio and content creator. Facebook’s hyper-personalized ad-serving. Netflix’s data mining to finely tailor content offerings to customer tastes. DOWNLOAD