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MAPR INDUSTRY GUIDE FOR BIG DATA IN MEDIA AND ENTERTAINMENT
The media and entertainment industry is in the midst of an enormous transition. As delivery of information and entertainment has gone digital, the consumption metaphor has shifted from specific windows at specific times to an on-demand model. Consumers now expect their preferred programming to be available to them at any time and on any device. And, with the advances of wireless, video, and mobile technologies, consumers now have many options to consume content their way. This is both a blessing and a curse for media companies–and entertainment brands in particular. Because customers now have the option of skipping ads, revenue from advertising sources has declined. However, advertising is smarter than ever, thanks to the vast opportunities with machine learning. Many media and entertainment companies will depend heavily on gaining more insights into customers’ demographics and viewing behavior in order to succeed in advertising DOWNLOAD