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whitepaper
WHEN HOLLYWOOD MET VR THE RISING IMPACT OF VIRTUAL REALITY ON THE MOVIE INDUSTRY
Over twenty-five years ago, Hollywood predicted the virtual reality revolution that we’re beginning to witness today. A recent wave of VR technology has already started to disrupt both the home cinema and movie theatre experience, while true evangelists predict a reinvigoration of Hollywood – just as 3D screening has boosted cinema revenue in recent years.With VR as a whole reporting revenue of $2.7 billion in 2016, projected by some to increase to up to $25 billion by 2021, practically every industry is looking to take advantage of the new technology and media in some way. Within film, creatives in Hollywood and beyond are taking a leading role in experimenting and testing the limits of VR and other immersive technologies, revealing the potential for huge transformations in film production, consumption and promotion. DOWNLOAD